Have you ever wondered what goes into creating a world class brand? What do the giants such as Apple, Microsoft, Facebook, Disney, and Netflix do to make their brand so successful? After decades of branding, Big Red Jelly has solved the mysteries behind the most prestigious companies and what makes you love their brand so much more than everyone else’s. The secret is that great branding only begins with branding. We’ve created a formula to increase your brand awareness and your customers loyalty so your business can be an elite force in your industry. Our three-step formula: brand, build, and grow is a proven framework to help you avoid the lack of trust and negative perception that customers experience when faced with poor brands.
1. Brand
The idea of branding is to increase your brand’s awareness, perception, and loyalty. Your brand is the image of your company and can only work for or against you.It will make you money, or it will take it. For example, businesses that have personalized branding material report a 48 percent increase in revenue and 89 percent of customers stay loyal to brands who share their same values. To help your business to have a competitive advantage, the first step of our framework will help you to:
- Conduct extensive brand research
- Develop a world class brand strategy
- Clarify your brand messaging
- Create eye catching visuals
- Confidently implement your new brand. Presenting a brand consistently across all platforms can increase revenue by up to 23 percent.
2. Build
Once you have a brand that can connect you with your customers, you need an elite website that can convert leads and serve as the foundation for your online presence. A website with poor design and/or online tools will drive upwards of 50 percent of your website traffic to your competitors. The build portion of our proven framework will leave you with a website that is:
- Designed to enhance user experience. Websites that provide a better user experience have a 400 percent increase in conversion rate.
- Compatible with all devices
- Automated and optimized to save you and your customer’s time
- Setup with industry specific online tools and integrations
- Compliant ADA and WCAG regulations
- Optimized for site speed to increase your conversions and sales
Get a website with world-class design and the right online tools so your business can really grow.
3. Grow
The problem with outsourcing your web design and development is that oftentimes you are left with a beautiful website that you don’t know how to use. Developers that have decades of coding experience create a masterpiece that requires those same 20 plus years of experience to run. At Big Red Jelly, the state-of-the-art website that we will build you will require no coding knowledge to run. You will be left with a website that is so intuitive that you will forget that you didn’t design it yourself.
After your brand and website are built, you will receive…
- Fast, expert, in-house website support
- Website security so you can focus on growing your business
- Help to increase your website conversion rate to drive sales
- Training on how to use your new online tools for your website
- 1 on 1 strategy with one of our growth experts to ensure that you are ahead of the digital curve
- Referrals to our most trusted advertising partners
The concept behind brand, build, and grow is to be a foundation that your company can build off of. A powerful brand will influence all business decisions and what customers perceive of you in ways that will make you money. If you do not have the base of a well-built brand, your marketing efforts will lose you money. Band, build, and grow is the simple formula that billion-dollar companies use to solidify their brand.
Looking for expert help? Contact a Big Red Jelly specialist today!
