The YouTube Sensation
It is no secret how popular YouTube is these days as it is the third most visited site on the Internet after Google and Facebook. Viewers use YouTube to watch music videos, how-to videos, cat videos, and other forms of entertainment. There is a YouTube video for everyone and for nearly every topic you can think of.
According to Brandwatch, in 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%. Traditional methods of information and entertainment are being left in the past while YouTube is completely in the future. With this rising popularity, businesses may find way more success with younger generations by building a presence on YouTube rather than implementing ads on any TV channels. Many companies are also now trying their hand at creating different show series specifically designed for YouTube.
But why is YouTube so popular? Isn’t it just a silly media site for millennials? Part of the appeal is that the platform not only features videos created by professional businesses and musicians, but a large portion of the content is created by “YouTubers.” These YouTubers are everyday people who create videos on a variety of topics as a hobby, and for some, as a career. For many viewers, these creators have a real influence as they give advice, inspiration, “life hacks”, and laughter.
So don’t underestimate the power of YouTube. YouTube is not a silly site just for teenagers to waste time. The platform has an enormous reach that can help spread awareness, provides real careers and incomes, and even gives viewers guidance in their lives. Who knows what else YouTube will grow to be in the future?
