Shopify Top 5 Free Marketing Strategies for E-commerce Startups
Ecommerce has exploded in the last 5 years. Everyone knows somebody who has started an e-commerce website to sell their passion project online. If you have thought about starting your own eCommerce website, you probably found Shopify as one of the top recommendations. Shopify is very common for their code-free website builder and the inexpensive startup $29 monthly plan.
But in my experience building Shopify websites, there are a bunch of features that get hidden under the radar that is amazing for small businesses and startup eCommerce websites. So here are 5 Shopify eCommerce Marketing Strategies you may not have heard of.
Shopify Fulfillment Can Help Small Businesses Grow and Scale their Ecommerce Revenue.
If you are starting your first eCommerce website, you might be planning on shipping products from your home. But what people don’t tell you about the eCommerce industry is the frustration and confusion that usually comes in the first couple of months of running your own fulfillment. There is nothing more frustrating than boxes piled up in your home or storage unit, or might be running yourself into the ground trying to fulfill every order in 2 days or less to keep your customers happy.
That’s where using a fulfillment service can come in handy. When you are first starting out, there are a bunch of great fulfillment services that can help you mitigate the frustration and time commitment that can suck up all your energy. Shipbop is a good example where you can pay around $3 a month to warehouse per meter of storage, ship, and even have your returns managed by a third party!
Shopify also recently announced its Shopify Fulfillment Network. In this program, eligible merchants can qualify for free storage for products that sell and ship within 6 months of their manufacturing date and offers 2-day free shipping to anywhere in the United States!
This is a huge advantage for Shopify eCommerce Merchants because online shoppers are used to 2-day free shipping thanks to Amazon and other fast-shipping online stores. Shipping on your own can cost hundreds of dollars a month if you are just buying packaging from your local UPS store so this is by far an amazing option for new eCommerce brands looking to improve their revenue.
Did you know Shopify offers Business Loans for Shopify eCommerce Websites?
At Big Red Jelly, we often say that “an ounce of prevention is worth a pound of cure.” Ecommerce businesses are no exception. Every business is a little different and has different needs. Some e-commerce businesses have a busy season and a slow season so it can be hard to know how to structure your eCommerce business for success during slow periods.
There are big milestones that oftentimes also require big funds that can be difficult to realize in the early stages of your business. Oftentimes, you might find yourself in need of additional capital to get to the next stage of your business’s logical growth.
Unfortunately, it can be difficult for first-time eCommerce businesses to secure a business loan. According to to Affirm, “Banks are extremely risk-averse and apprehensive about entering a new space where its procedures are untested. Banks have safer, more familiar options to offer to lend and generally choose those more traditional avenues.”
Shopify understands this common dilemma and offers its own Shopify Capital program you can apply to with a qualifying Shopify store. This program is great because it can allow new eCommerce businesses to
- Get the necessary funding they need for their business quickly
- Repay your Loan automatically with money secured from your sales.
- Fuel important purchases like staff, marketing, and inventory management.
Shopify Allows you to Sell and Manage Products on Instagram, Google Shopping, Facebook Marketplace, eBay + More in One Place
Do you have an Instagram side hustle? What about an Etsy store? Have you ever wanted to sell your products in more locations without having to set up a ton of extra pages? Well, Shopify offers this integration easily in the backend for every Shopify merchant.
Shopify is a great platform for people who want to sell their products on different platforms. This means that they don’t have to go through the hassle of registering and managing accounts on each individual website.
Shopify is a great tool for digital entrepreneurs. It allows them to sell their products on multiple platforms with one account, which saves time and money. They can also use the app’s built-in analytics tools to track how their product is performing in different markets, which will help them make better business decisions in the future.
Shopify’s New Collab Program for Encourages Growth through Affiliate Marketing
Did you know that more than 40% of marketers in the country say that affiliate programs are their top customer acquisition channel?
Despite it being so lucrative, affiliate marketing can be really hard for new e-commerce businesses. It takes a lot of preparation, setup, configuration, and time to manage a good program that attracts influencers that will help your store convert. But there is no doubt that Affiliate Marketing is one of the best ways to grow your product sales.
According to Impact.com (a popular affiliate marketing website), “Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business growth”
Shopify’s new Collab Program is a tool that helps eCommerce sites create and manage affiliate marketing programs. Shopify has just announced the launch of their new Collab’s Program, which will help eCommerce sites create and manage affiliate marketing programs.
The program is designed to make it easy for merchants to find partners and set up an affiliate program on their site. This new program is aimed at making it easier for merchants to find partners who can help them grow their business by driving traffic, sales, and leads. Since Shopify is constantly developing new apps for their website, they usually have the best app on the market for any given problem your e-commerce website needs a solution for.
According to their website, Shopify Collabs will help new e-commerce businesses through an app designed to:
- Create an Influencer Database to easily connect influencers and merchants with similar interests.
- Track and pay affiliate commissions automatically through PayPal
- Generate Affiliate links and discount codes to easily track who is the most profitable creator for your products or services
Shopify Collabs could be a great new addition for influencers who are looking to jump-start their career in Affiliate Marketing. On the Shopify Collabs page, there are options to install the app on your store or to sign up as a creator. In fact, with more than 30% of the internet using Shopify for their e-commerce business, this could be one of the best affiliate marketing programs for beginners in 2022 and 2023.
Shopify Cross-Selling and Upselling Tools Help your Business Generate More Revenue
Upselling and cross-selling are two of the most important marketing strategies an e-commerce business can implement. In the simplest of terms, Cross Selling and Upselling are the processes of exposing your customers to their options as they are ready to make a purchase. If you have ever been in line at a grocery store and saw a yummy treat or beverage, this is a good example of a cross-selling strategy the store uses to get you to buy additional items you might not have bought otherwise.
What is Cross-Selling?
Cross-selling is the process of recommending products to your customers that they might already consider purchasing anyway. For example, if I know you are going to buy a desk, I might recommend you also buy a desk lamp because 50% of your customers buy both.
What is Upselling?
Upselling is similar to cross-selling but instead of recommending an additional product your customer might want to add to the cart, you would instead offer a better product that brings you more revenue.
How does Shopify use Upselling and Cross Selling Marketing to Improve your eCommerce Revenue?
Shopify is the best at building great Cross-Selling and Upselling strategies through free apps anyone can install on their store. If you use another platform like Wix or WordPress, you might be missing out on some amazing free apps that help to guarantee more sales over time.
For example, I have a list of apps I use on every single Shopify website because they are free and I have seen the data prove that they work over time. I’m currently working on a study to show the effectiveness of upselling apps on Shopify websites over time, but until then, check out my list of free apps that cannot be beaten for selling more products on Shopify.
Ultimately, Shopify is a great platform for eCommerce entrepreneurs to start their own businesses. But not all the features are visible on the surface. If you are new to Shopify or eCommerce marketing, hopefully, this article taught you a new marketing strategy you can use to improve your product sales over time.
In review, the 5 best Hidden Shopify Features you can use for free with a Shopify plan are:
-Collabs: Shopify’s Collabs feature helps you find the perfect partner to help you grow your store
-Shopify Fulfillment is a great way to start to scale your business if you have used Amazon fulfillment to sell your products in the past.
-Capital: This is a way of getting cash without any interest
-Affiliate Marketing: This is a way of generating revenue by promoting other people’s products
-Cross Selling: Cross Selling lets you offer related products
It can seem overwhelming when you’re getting started building your own digital experience for your business. Big Red Jelly has done this for literally thousands of businesses, both big and small. Reach out today at bigredjelly.com for a free chat to see what recommendations, tools, and introductions we can make for your business’s success.