What is the Best Social Media Platform for Your Business?
Social media can be daunting and trying to run multiple accounts at one time can be chaotic. The key to controlling this chaos is to narrow down to the social media platforms that are best for your business. Check out our overview of the different platforms and which would apply to you.
This platform is mainly sharing articles, but there are other features as well. It serves as a great lead for ads and video marketing. Facebook is all about community, so building groups is a great way to get started. For the most part, Facebook is used by people to connect with friends and family, so make sure you keep this in mind.
Twitter has a large audience, is developed, easy to start, and one of the first platforms most businesses start with. With it being all these things, Twitter has a lot of traffic and can get noisy. The key to this platform is making sure you are targeting your audience and really grasping their attention. This is a great platform for communication and updates.
This is the business social media platform. Most posts are professional and business related. How you use this platform, however, will depend on what goals you have. Businesses use it for sales, recruiting, branding or content curation as well as lead generation. The key is to know your goals and what you are trying to portray to this particular audience.
This platform is key for building your brand on social media. Instagram has all the content within the app, so users aren’t sent to blogs or websites. This means that you need to brand your posts to help make it recognizable by your followers. The key to Instagram is making it all relevant and easy for your follows to know it was posted by your business.
Snapchat
Being the youngest social media, marketers are still playing and figuring out the tricks of the platform. One thing with this platform is content is erased after 24 hours, so this makes you be a little more creative with your content. It also gives you a clean slate to play around with. This platform is completely mobile and relies on visual elements. The key to this platform is to connect with your audience.
This platform drove the trend of visual social media. If you are in the industries of fashion, DIY, retail, photography, or other visual industries this is the platform for you. The demographics of this platform is 18-29-year-old women and that can really help you target the right audience. You can directly drive sales and show off your products. The key to this platform is to be eye-catching.
Now that you have an idea of what platform, you can start developing content for your business and even use a manager to plan out posts. Look out for our upcoming blog posts about content and using social media.
