As a business owner, you generally have to “wear multiple hats”. This means that in your day to day work you may have to be an accountant, sales representative, marketing director, graphic designer, project manager, public relations manager, and more! You dream of the day when you can outsource these responsibilities to a full team of employees or an eager agency of professionals. Overwhelmed would be an understatement. To add on to your problems, you remember that you haven’t even touched your website in years. Sales seeping through the cracks of your weak online brand presence haunt you in your sleep. Something has to be done.
Wix as a website building platform has been deemed insufficient by many website designers. What they aren’t telling you is their hunger to make money, so they claim that Wix just does not cover your small business needs. As an agency that specializes in web design, Wix is actually our preferred solution for small businesses. Wix helps reduce entrepreneurs overwhelm through its easy to learn user interface that requires no coding experience. Perfect for e-Commerce, blogs, portfolios, scheduling software, and more, here are our top four reasons why Wix may be the solution for your small business.
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User Friendly
Wix is a basic online web building platform that makes web design feel natural. We often recommend Wix to our clients that would be considered a start-up or small business because after we have built out their website, it is simple for them to manage.
Here are some user-friendly features on Wix:
- Wix has an easy to learn drop and drag system that enables high levels of customization.
- Your website will already be optimized for mobile.
- Wix handles web hosting and SSL certificates, which can save you time.
- If you are looking to save even more time, you can answer a few simple questions, and Wix’s AI will create a custom website for you.
- Easy to sign up with an email and free use!
- Wix provides over 500 designer made templates that have been tailored to drive sales in your specific industry. You will be able to build a strategically researched website without putting in hundreds of hours of research.
- Easy accessibility to advanced design features such as animations, scroll effects, and video backgrounds.
- Easy access to edit when viewing your website.
SEO Tools
It’s important that your website is getting high quality and quantity website traffic. Search Engine Optimization is the process of improving your website traffic through search engines such as Google or Microsoft’s Bing. It’s important to spend time on SEO so that your website is being seen which is why Wix has advanced SEO tools built in.
Here are some of their built-in SEO tools:
- Wix websites are built to meet the qualifications of search engine crawlers which can give you a head start on your SEO.
- Your images will automatically be compressed to optimize your site loading time.
- Wix will build you a personalized SEO plan based on your business, location, and keywords, so that you can have easy and actionable steps to appear higher on Google.
- Manage how your site performs on Google Search.
- Create your own SEO logic to govern your webpages.
Vast Design Options
Templates are wonderful because if you don’t have time to build a webpage that is appealing to the eye and easy for the user to navigate, you can just choose one!
Whatever your level of expertise, Wix offers a complete range of design features and endless customizations to help you build a site that stands out.
- With the Wix Editor you can start from scratch or choose from 500+ fully customizable templates.
- Over 100 fonts available so that you can maintain your brand image.
- Advanced color palette options to make consistency easy throughout your website.
- The Wix Editor contains thousands of stock elements such as images, text, videos, shapes, and more if you do not already have content.
- Your website will be easy to customize. Every element can be recolored, resized, and rotated to your liking.
- You can create a unique experience for mobile users by creating mobile-only content.
- With coding knowledge, you can make your site even more dynamic by adding your own code.
Low Cost
The number one reason that small businesses/ and or start-ups settle for a mediocre website is because of the cost to contract a freelance web designer. No one wants to pay thousands of dollars for a website that they don’t even know how to use anymore. Wix low-cost pricing has enabled many to have a strong online brand presence.
Starting with a free version, Wix offers up to four different premium packages for a basic website plan.
- Combo Plan is $16/mo (2GB bandwidth, 2GB storage, 30 Minutes of video footage, custom domain)
- Unlimited Plan is $22/mo (unlimited bandwidth, 5GB storage, 1 hour of video)
- Pro Plan is $27/mo (unlimited bandwidth, 50GB storage, 2 hours of video)
- VIP Plan is $45/mo (unlimited bandwidth, 100B storage, 5 Hours of video, priority customer support)
Wix also offers Business and eCommerce plans that offer features such as
- Secure online payments
- Customer accounts
- Plans & recurring payments
- Ad vouchers
- Customized reports
In conclusion, Wix is a very accessible and powerful tool for small business owners. If you want to scale your business, you need to have a strong online brand presence and that begins with an easy to use and visually appealing website. Big Red Jelly exists to help entrepreneurs to brand, build, and grow their companies through experienced branding and marketing strategy followed by powerful web design/optimization that converts. If you’re concerned with entrepreneur overwhelm and weak online brand presence, Big Red Jelly can help you reduce your workload and increase your sales.
