Why You Should be Using Instagram Stories and How to Do So
Why is it important to be using Instagram Stories today? Do people actually click on them? What are they and what do they do for you?
Well, Instagram Stories are an easy engagement and marketing tool if you have an Instagram account. It brings a community together through different features and ways to reach your audience.
About 300 million people use Instagram Stories on a daily basis according to Instagram Press. It is important to engage with these stories and your audience in a unique way.
The key to adding these stories is to not do too much. These can be overwhelming to your viewers and followers, and they may not click on them if there are too many every day. Try to strive for a number of three.
So how do you add Instagram stories? Follow this tutorial to add stories to your account.
First, click on Your Story. This will take you the screen to add stories.
Different Types of Stories
Normal
This is one of the most common used stories. To create this one, you just have to play around with it. Once you click on the white circle it will take a photo. You can use that photo or you can use a photo from your camera roll. Once you take the shot, there are different add ons.
One of the add ons is a filter. This is the face with the stars. The next is stickers, which is the square face. These can include Location, Mentions, Hashtags, GIF, Time, Polls, Questions, Countdown, and much more. The next add on is handwriting where you write on the photos. The last one is text where you add on the text. When you are done, then you can send it to Your Story or direct message it to others.
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Type
Type is a story type that lets you add text with a colorful background.
Live
This story type will make it so that you can record a live video.
Boomerang
This story type lets you add some flair. Check it out how it looks.
Superzoom
Superzoom lets you zoom in on an object or a person. You can also add different features to this. But again this is something you have to mess around with.
Focus
Focus lets you actually focus on someone’s face while blurring out the background.
Rewind
Rewind makes it so that you can rewind something that just happened.
Hands-Free
This makes it so that you can set up your camera to record you doing something.
Recap
Overall, Instagram stories are important to pay attention to and take in consideration when you are talking about engagement and social media in your company. It builds community and engages your audience with your company. So what are you waiting for? Try implementing Instagram stories into your social media strategy, and see how much your engagement gross!
