With the intense local competition and seasonal work of the landscape and lawn care industry, your business needs to build trust and be highly visible to your community. The only way to do that in today’s market is through digital marketing for landscapers. At Big Red Jelly, we understand how your marketing can become an afterthought. You have enough to do in the field, with job bidding, managing crew, and operating your business, which is why most owners spend less than 10 hours a week on their marketing. Luckily, you can leave the complex digital marketing to our experts. We’ll develop your branding, online presence, and growth strategies under one complete system and let you do what you do best—run your day-to-day business.
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Discover the Trends & Insights in Digital Marketing for Landscapers
An all-in-one digital marketing strategy is the key to growing your lawn care or landscaping business.
Did you know?
- Local search is king: There are 100,000+ average monthly searches for terms like “landscapers near me” or “landscaping near me.”
- Having a consistent brand presentation across all channels can increase revenue by up to 23%.
- Landscaping businesses without an online presence are experiencing a 38% slower growth rate compared to their digitally active competitors.
- Inconsistency puts your business at risk: 80% of people lose trust in a company with inaccurate or inconsistent contact details across the web.
- Landscaping companies that use strong digital marketing see 70% more calls than those that rely solely on referrals.
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Growth That Keeps Going: Key Outcomes for Landscaping Businesses
We know that with everything you need to think of for your landscaping or lawn care business, sometimes your marketing plan can get pushed aside like yesterday’s yard debris. We’ll work with you to create branding that stands out, build an online presence that shows up when customers are looking for your services, and develop growth strategies that are tailored to you. When you partner with BRJ as your landscaping marketing agency, you’ll get:
Branding That Goes Everywhere You Are
Branding for your landscaping business has to be consistent. Why? Your branding is your billboard—and it’s everywhere. From your vehicle wraps and uniforms to your invoices, Big Red Jelly helps you develop your company’s brand messaging and visuals that not only stand out from your competitors but are also immediately recognizable to your potential customers.
Standout (and Searchable) Online Presence
For landscaping businesses, there are some musts when it comes to your website. Our team of experts knows you need a site that’s optimized for mobile (where 55% of your traffic comes from), makes a great first impression (including a before and after project portfolio), and is keyword optimized to make sure you show up in local searches. We’ve got this checklist covered—and more.
Year-Round Growth That Lasts
Purchases made after a call from an online search are very valuable for home services, including lawn care and landscaping. The average purchase from these calls ranges from $84 to over $4,500, meaning you can’t afford to not show up in local searches. BRJ knows that your customers are looking for your services near them; that’s why we put your local SEO optimization front and center.
Why Big Red Jelly Is the Perfect Partner for Marketing for Landscapers & Lawn Care Businesses
Big Red Jelly knows the ins and outs of landscaping and lawn care, especially when it comes to the hurdles your business needs to overcome. That’s why we develop a holistic lawn care marketing strategy that breaks through the local competition and makes pivots to combat seasonality—giving your business lasting, year-round growth.
- Expert Industry Knowledge: When it comes to marketing for landscapers, we know what works because we’ve done it successfully for countless businesses.
- Easy-to-Follow Systems for You: We create all-in-one strategies that are developed just for your business, from branding that helps you stand out from intense local competition to a search-ready online presence and real plans for growth that all work (hard) together.
- A Proven Process That Works: Our Brand, Build, Grow process has been tried and tested over and over, so we can provide a guide to get you the measurable growth you want for your lawn care company.
- Marketing Strategies That Fit: Whether you’re focusing your lawn care and landscaping business on one neighborhood or across the region, we create strategies that grow with you—and pivot as your plans do.
- A Hard-Working Website: We build your landscaping website to do the heavy lifting, from project portfolios that impress to optimized, mobile-friendly webpages that show up in local search. When expertly developed, your site helps you grow.
- Measurable, Accurate Data: We continuously track your results so you know what’s working, while tweaking your seasonal strategies to make sure you get the most bang for your buck.
- Our In-House Team Works for You: BRJ’s team of US-based experts have deep knowledge in the landscaping industry, so we can help your business grow as far as you want to take it.
- We’re Committed: We continue to guide, support, and pivot with you, no matter where your business or the landscaping industry goes.
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The Big Red Jelly Proven Process: Experience True Growth for Your Landscaping Business
Our three-step process, developed and executed by our award-winning team, is tested and proven over and over for one reason: it really works. We create strategies tailored exclusively for you, using our deep industry insights. Our expert knowledge allows us to brand, build, and grow your company with your unique challenges in mind, giving you rapid and lasting acceleration for your landscaping business.
Brand: Creating Branding That Cuts Through the Competition
Nailing the branding for your business is especially essential for landscape and lawn care businesses. Because your industry relies heavily on trust, having a consistent brand voice, messaging, and visual branding is the foundation of credibility for your company.
We’ll help you create a strong local identity for your business that stands out from your competition and is instantly recognizable to your community, instilling trust and loyalty.
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Build: Developing an Online Presence That Shows Up
Big Red Jelly knows exactly what your landscaping company’s website needs. With 61% of mobile searchers more likely to reach out to a local business if their website is optimized for mobile, we’ll develop a site for you that’s mobile-friendly, easy to use, and built to show up on local search.
We also make sure it’s visually appealing, professional, and features a portfolio of your best projects—showcasing a gallery of before and afters to build visual trust with your soon-to-be customers.
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Strategize & Grow: Get Lasting Growth for Your Landscape Business
BRJ knows that creating a nimble growth strategy is especially important for landscape businesses.
We use geo-targeting and closely monitor your PPC ads to make sure your budget is going to the right people and places, as well as optimize your Google Business Profile for “near me” SEO, and market using all-season content to encourage year-round business.
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The All-in-One Solution: Digital Marketing for Landscaping
A successful marketing strategy for your landscaping business needs to be an integrated system that works together seamlessly. Unifying the branding, building, and growth of your company is the key to it thriving for years to come.
Outstanding Branding
Our team uses our deep industry knowledge and big creativity to develop branding that shows what makes your landscaping company unique, so you always stand out from the local competition.
Show Up Online
BRJ creates a website for your business that is fully optimized for mobile and search engines, so your customers can find you (and know more about you) with ease.
Grow All Year
We use growth plans to keep your customers coming back year-round, including Google Business Profile management and seasonal SEO strategies that include educational content.
86
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Your online reputation is crucial: 86% of consumers read reviews for local businesses, making responding to every review (positive and negative) essential.
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78% of local searches on mobile devices lead to an offline purchase within 24 hours. Making sure your website is optimized for mobile and that you show up on local search is the key to grabbing new customers.
81
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Gaining your customers’ trust is key—81% of consumers say they need to trust a brand before they'll consider purchasing from it.
You’ll Love Our Lawn Care and Landscaping Marketing Experts
Explore Our Growth Case Studies in the Landscaping Industry
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet Your Growth Partners in Landscape Marketing
To really grow your landscaping business, you need a team that understands your business. At Big Red Jelly, our US-based experts use our decades of industry experience to navigate the unique challenges your business faces and create strategies that help you win.
We combat the intense local competition by dominating local search and keeping your Google Business Profile better optimized than the guy down the street. We dedicate the time and effort to manage and measure complex digital marketing campaigns like SEO, PPC, and even social media marketing for landscapers and lawn care providers so you can focus on your business.
Meet the Team
Why choose Big Red Jelly for your landscape marketing?
We’re more than your average lawn care marketing agency. We use our deep expertise in the landscaping industry to partner with you to brand, build, and grow your business.
- Award-Winning Solutions: We have creative solutions to your landscaping business’s challenges and have industry awards to back it up.
- Deep Understanding of Your Business: Our team has years of experience in the landscaping industry and knows the tricks of the trade to help you stand out against local competition.
- Putting the Spotlight On You: The BRJ team builds your brand to reinforce trust in your community and help you show up when new customers are searching for your services.
- A Dedicated Team: We’re a US-based group of experts, from developers to designers and strategists, who are ready to put your landscaping business on the map—with measurable results.
- The Proven Process: We’ve tried and tested our strategies, with great success to show for it. Big Red Jelly’s three-step process (Brand, Build, Grow) works, and our thousands of happy businesses are our proof.
- Doing the Work for You: When you’re successful, we are. Let us use our expertise to help you grow while you focus on yours.
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Learn how to grow your landscaping and lawn care business
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Landscaping and Lawn Care Marketing FAQs
How do I show up when people search for "lawn care near me" or “landscaper near me”?
The best strategy is a combination approach: start by optimizing your Google Business Profile (GBP), then add location-based keywords on your website (think “landscaping in [Your City]”), and, finally, build out local links.
What is the most important element my landscaping business website needs to turn visitors into leads?
There are a couple of essential things to include on your landscape company’s website:
- Clear, prominent, and mobile-friendly Calls-to-Action (CTAs) on every single page, like “Request a Free Quote,” “Schedule a Consultation,” or a “Call Now” button.
- If you do a lot of landscape design projects, make sure to include high-quality project galleries to demonstrate your quality of work and design aesthetic. (Before and after photos are especially powerful.)
Should I create separate pages on my lawn care website for all the different towns or neighborhoods I service?
Absolutely. In fact, it’s almost essential to a successful local marketing strategy. Creating “service area pages” (and titling them with search-friendly phrases like “Landscape Design in [Suburb]” and “Lawn Maintenance in [Town]”) is a powerful way to target local searches in the areas where you want more business.
What kind of content should my landscape company be creating?
There are a couple of key content types a lawn care or landscape business should focus on creating:
- Visual content. Think before-and-after photos and video tours of completed projects.
- Educational blog content. Give your SEO a helping hand by answering specific client questions (for example, “5 Native Plants That Thrive in [Your Climate]” or “Signs Your Yard Has a Drainage Problem”).
Should seasonal changes affect my online marketing?
Definitely. Because search patterns change seasonally—there are more searches for “mowing” in warmer months, people search for “leaf removal” in fall, or “snow removal” in winter—you should update your website content, Google Business Profile posts, and even your main GBP category to reflect the services currently in demand. These updates will help you show up in your potential customers’ search results.
Get your landscaping or lawn care business the growth it deserves.
Big Red Jelly is ready to partner with you to develop your branding, build your online presence, and boost your company’s growth. Contact our team of experts today!
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