The fintech market is rapidly evolving and dynamic, and in today’s fast-paced competitive landscape, it demands more than just a superior product or service. The fintech market is growing at a record pace, and customer demand for security, simplicity, and an end-to-end digital experience is greater than ever before. At Big Red Jelly, we understand the unique challenges your financial technology company is meeting. Our US-based experts are ready to provide a simple yet robust system of branding and marketing services specifically tailored just for you to establish, brand, and expand your financial technology company.
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Biggest Trends & Insights in Fintech Marketing
Developing a solid, all-encompassing digital marketing strategy is the key to growing your fintech company.
Did you know?
- 94% of financial services companies believe that digital transformation is a priority.
- Mobile-first financial products are taking off: 88% of consumers use a mobile app to access financial services.
- Fintech content marketing can create 3x more leads than traditional outbound marketing.
- Global fintech industry is anticipated to reach over $324 billion by 2026, and it presents huge opportunities for growth.
- Good branding is key to establishing confidence: 77% of consumers report that they prefer to do business with trusted organizations.
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Get Growing: Key Outcomes for Fintech Businesses
The Big Red Jelly team is not your run-of-the-mill fintech marketing company. We focus on launching your financial technology company to market domination with unforgettable branding, strong online presence, and laser-fine growth strategies. When you partner with our award-winning team, anticipate the following:
Improve Brand Awareness & Recognition
The key to market leadership in an over-saturated industry? Irresistible branding. From brand storytelling to visual identity, we’ll develop messaging that speaks directly to your future customers, fueling new business and growth in revenue. We’re seasoned storytellers who assist fintech companies in gaining trust, transparency, and authority in a landscape where credibility is the currency.
Build a Better Online Experience and Convert More
We do so much more than creating your site. We give your customers an engaging and secure experience that captivates and brings them back to utilize your service. We build websites that are frictionless with smooth API connections, CRM functionality, and the key automations that equal a better user experience and saved time for your company. This is the key to online success for a fintech company.
Get Measurable Growth, ROI and New Customers
We ensure your business growth through our fintech strategies. We use an online marketing plan that is poised with SEO-hospital rich content and paid media, among other items, to ensure acquisition of customers and loyal users who make you a standout above all clutter in overcrowded online finance markets. We help you claim your space in the aggressive fintech market.
Why Big Red Jelly is Best Growth Partner for Your Fintech Business
Our own, award-winning professionals have an established understanding of the financial technology industry. We know your achievement depends on addressing those unique challenges, from consumer trust and regulatory compliance to the constant need for innovation. We’re here to provide innovative solutions specifically designed to help you meet those requirements and gain a real competitive advantage.
- In-Depth Fintech Industry Experience: We’ve collaborated with many fintech firms, providing us with a holistic understanding of the industry market dynamics, customer activity, and regulatory compliance that are specific to the sector.
- A Single System, Not Services Alone: We offer an integrated set of marketing solutions, from brand creation to performance marketing, that seamlessly interact with one another to design a cohesive and effective growth strategy.
- A Proven Roadmap to Success: Our easy-to-follow process—Brand, Build, Grow—gives you a straightforward and uncomplicated route to business success, no guesswork, and a maximum return on investment.
- Solutions That Learn and Grow: No matter if you’re a new fintech company or an established digital finance brand, our solutions learn and scale with your business to keep you competitive and agile as you expand.
- Technology Built for Your Business: We use the latest web development, CRM, and marketing automation technology to build strong systems that allow your business to work smarter, not harder.
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The Big Red Jelly Process: How to Win Digital Marketing for Fintech
At Big Red Jelly, we find that authentic growth results from a tried-and-proven process. Our process is specifically designed for the fintech space, which meets key considerations such as consumer trust requirements, the need for frictionless user experience, and the influence of thought leadership in establishing credibility.
Brand: Elevating Trust and Credibility in Digital Finance
When your greatest asset is trust, your fintech brand must be one that everyone associates with reliability and security. We don’t just focus on logos in creating an all-around brand strategy to advance your authority and professionalism. We conduct market research thoroughly to help you establish your position of differentiation, crafting messaging that touts your innovative solutions while assuring customers regarding your credibility.
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Build: Engineering a High-Performance Digital Platform and Website
Your website and digital touch-points are the primary contact for your brand with your users. We concentrate on building secure, responsive, and high-performing websites that are optimized for user experience (UX) and conversions. We add the required tools like third-party APIs and CRMs to create a single system handling everything from customer onboarding to data handling, providing an imperceptible professional experience.
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Strategize & Grow: Measurably Increase User Acquisition and Retention
To thrive within the fintech industry requires a grown, data-driven strategy. We help you grow your business with tightly targeted campaigns. We use financial technology SEO to ensure you rank for high-value terms, run precision-targeted PPCs that reach high-intent users, and create compelling content that establishes you as an authority in your niche. We also provide ongoing brand management and sales enablement services to ensure sustained, long-term growth.
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One Comprehensive Solution to Fintech Success
A great financial product is not enough to guarantee success. You need a comprehensive solution that ties your brand with a digital experience and customer engagement system that just works. At Big Red Jelly, we provide one comprehensive solution that creates efficiency, acquires and retains users, and drives your growth in the competitive landscape of online finance.
Be a Trusted Authority
We construct a fintech brand that instills confidence and differentiates you, allowing you to establish a strong, dependable reputation in the fintech industry.
Power a Smooth Experience
Our experienced web development and system integrations construct an intuitive digital platform that is simple to use, safe, and conversion-optimized.
Secure High-Value Customers
With data-driven online marketing and advanced fintech SEO, we precisely target and acquire customers most likely to power your growth.
88
%
According to a report by the Financial Technology Association, 88% of consumers now use apps to manage their finances, and 79% of consumers and 95% of small businesses feel that fintech better meets their financial needs than traditional banks.
37
%
In an industry where trust is paramount, digital marketing plays a crucial role. A separate report found that 37% of consumers identified a fintech company as their most trusted financial brand, surpassing traditional banks at 33%.
70
%
The customer journey for financial services now starts with a search. Mobile searches related to financial planning and management have grown by 70% over the past two years.
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Experience That Drives Innovation
The Big Red Jelly team is not just a group of marketers; we are strategic partners who understand the unique dynamics of the fintech industry. Our in-house experts have years of hands-on experience helping financial innovators, from agile startups to established digital finance brands, build trust, navigate complex markets, and achieve explosive growth. We know that in this space, a successful strategy requires a deep understanding of customer behavior, a commitment to security and transparency, and the ability to leverage cutting-edge technology to create seamless user experiences. Our expertise goes beyond generic marketing—we speak the language of APIs, user acquisition funnels, and regulatory compliance, allowing us to build solutions that are both effective and compliant.
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The Right Partner For Your Fintech Growth
Choosing Big Red Jelly means opting for a partner that is fully invested in your success. Unlike a traditional marketing agency, we provide a holistic, all-in-one solution that integrates your brand identity, digital presence, and growth strategy into one cohesive system. This streamlined approach eliminates the hassle of working with multiple vendors and ensures every piece of your marketing—from your website’s UX to your SEO content—is working together to drive results. Our proven Brand, Build, Grow process is a clear roadmap to predictable outcomes, giving you the tools to not only acquire new users but also to build a loyal customer base and secure your position as a leader in the competitive fintech market.
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Learn how to grow your fintech company
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Fintech Marketing FAQs
How do I build trust as a new fintech business?
Building trust is of the highest priority. You must develop a professional and secure website, with open security practices displayed, and get testimonials or case studies from initial customers. Having strong brand identity and thought leadership content educating your audience on financial security and innovation in the industry are also crucial.
What is fintech SEO and why is it necessary?
Fintech SEO is about getting your site to rank higher for relevant industry search keywords. This is crucial to get organic traffic from users who are actively looking for financial products. Winning strategies involve keyword research (e.g., “digital banking platform,” “online payment API”), content that responds to user inquiries, and technical SEO to make your site fast and secure.
What are the channels to utilize for fintech companies?
A multi-channel approach is optimal. This includes content marketing in an effort to build authority, targeted pay-per-click advertisements in an effort to capture high-intent consumers, email marketing in an effort to maintain customer loyalty, and a strong social media presence. Influencer collaborations or collaborations with other finance blogs can also prove incredibly valuable in building brand recognition.
How do I gain traction against larger financial institutions?
Emphasize your differentiators. Discuss how your fintech product is more innovative, simpler to use, or less expensive. Use your marketing to tell your brand story and entice a niche market that the large institutions overlook. Your agility and customer focus can be a significant advantage.
Ready to shake up your fintech marketing?
Big Red Jelly is on hand to help you build a solid brand, create an exceptional digital presence, and propel your business forward. Contact our team today!
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