We know that marketing your senior living business doesn’t come without its challenges. From your dual target audiences to emotional sales cycles, there’s a lot to consider when coming up with a senior living marketing strategy. For today’s senior living businesses, investing in digital marketing is no longer optional.
At Big Red Jelly, we recognize that this is your primary channel for lead generation, and it should be a top priority. That’s why our team of experts is here to work as your partner to build your branding, online presence, and growth strategies, giving you the biggest boost for your buck and accelerating growth for your assisted living business.
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Impactful Trends & Insights in Senior Living Digital Marketing
Having a holistic digital marketing strategy that supports all areas of your business is the ticket to real, lasting growth.
Did you know?
- You must show up on search: 72-75% of all senior living inquiries start online, either through search engines or social media.
- With 61% of older adults trusting online reviews as much as personal recommendations, your online reputation management is critical.
- 6,000+ online searches related to senior living are made every hour in the U.S.
- Quick responses show you’re responsive and caring, which is vital for your brand image: Online leads are 9 times more likely to convert when you respond within five minutes.
- Whether it’s on your social media or your website, virtual tours, “day in the life” videos, and resident testimonials are non-negotiable—73% of people prefer video to learn about a product or service.
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Get Growing: Key Outcomes for Senior Living Businesses
Senior living businesses have a lot of moving parts to consider when marketing. Because you’re speaking to two audiences (potential residents and their children), it takes a delicate balance and an expert eye to create strategies that really work. At Big Red Jelly, we understand these challenges and work hard to develop branding to convey trust, an online presence that works for you, and growth strategies that make sense for your business. Partnering with our team as your senior living marketing agency gives you:
Consistent Branding That Reassures
To convert a senior living lead into a customer, it takes an average of 25 touches. That means you need consistent branding and messaging to sustain this engagement with your soon-to-be customer. Big Red Jelly works with you to build your branding, from messaging that conveys trust to visuals that support your senior living community’s story across every touchpoint.
A Website That Puts In The Work
Some of the biggest marketing mistakes that senior living businesses make start with their website. The team of experts at BRJ knows your site needs to meet certain criteria to help your business grow. We’ll build a modern, mobile-friendly website optimized for local SEO, with all the essentials you need, including CRM integrations with industry favorites like Sherpa or Yardi to effectively track and nurture all your leads.
Real, Lasting Growth
Our team knows the specialized strategies that senior and assisted living businesses need to thrive (and grow). We develop PPC plans to help you show up immediately for crisis-mode searches, while also building long-term, organic visibility through SEO with website optimizations and high-quality content.
Why Big Red Jelly Is the Ideal Partner to Grow Your Senior Living Business
The US-based Big Red Jelly team knows a thing or two about senior living and retirement home marketing. We’ve spent years honing our expertise in the industry, so we understand the challenges your business faces and the strategies to overcome them, growing your business to unlimited possibilities.
- We Know Senior Living: From intense and emotional sales cycles to dual-targeted audiences, we get how to navigate the hurdles in your industry—successfully.
- All-in-One Marketing Systems for You: We create a seamless, holistic strategy that integrates all aspects of your senior or assisted living business, from branding that builds trust to websites that work for you and growth plans that bring you real results.
- A Tried and Tested Process: The BRJ Brand, Build, Grow process is proven. We’ve used it successfully for countless businesses just like yours to get the growth you want.
- Strategies for Where You Want to Go: Whether you want to focus your business on a single senior living community or have locations across the country, we create plans that are just for you (and where you want to be).
- We Put the Focus Where It Belongs: With most of your leads flowing in from online sources, we develop your digital presence and growth strategies with that in mind.
- Data That Tracks: We stay focused on your data and analytics to measure performance and continue to improve your campaigns, so your budget always brings results.
- Dedicated, In-House Team: Our US-based team of experts uses their deep industry knowledge to accelerate your senior living business and grow with you.
- We’re Here for You: Our team is with you for the long haul, continuing to provide guidance and support as your needs grow and change.
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The Big Red Jelly Proven Process: Boost the Growth of Your Assisted Living Business
Our team uses our tried-and-tested three-step process and expert industry knowledge to develop strategies that work for you. We help you break through the challenges of digital visibility with both of your audiences, expensive leads, and technology lags, with plans that put your business in a winning position.
Branding: Building Branding at Every Touchpoint in Senior Living and Assisted Living
Because of the amount of trust needed to bring in new residents, your business’s branding needs to be operationalized. Meaning everywhere your customers look, from online to within your community, your message needs to be consistent. All while resonating with both your seniors and their adult children. We’ll work with you to create an empowering yet reassuring brand voice and modern visuals to provide peace of mind for both of your audiences.
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Build: Creating a Tech-Ready Hub That Puts In the Work
Many senior living businesses struggle to build and optimize a website that works hard to grow their business. Big Red Jelly’s team of web experts knows exactly what you need to succeed: a modern, mobile-friendly website with CRM integrations and easy-to-use contact forms and online scheduling. We’ll fully optimize every page, so local families who need you can easily find you in times of crisis. With the majority of senior living inquiries starting online, your business can’t afford to overlook your online presence.
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Strategize & Grow: Driving Real, Lasting Growth for Senior Living Businesses
The BRJ team knows that growth strategies for senior and assisted living businesses require a balanced approach. We develop plans to give you immediate visibility through PPC ads, so crisis-mode searchers who need immediate attention can easily find you. Then, for more sustainable, high-trust traffic, we build your organic (and unpaid) visibility through long-term SEO strategies. These tactics help your residents and their families find you at any point in their journey.
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One System for Success: Your Solution for Senior Living Digital Marketing
A marketing strategy that truly works for your senior living business has to be an all-in-one, seamless system. At Big Red Jelly, we bring your branding, building, and growth strategies together into a singular plan that amplifies your efforts to give your business a long-lasting boost.
Trustworthy Branding
The BRJ team uses our decades of industry experience and breakthrough creativity to bring you branding that strikes the perfect chord: speaking to both your audiences and building trust.
A Workhorse Website
We know how essential a powerhouse website is for your senior living business. We’ll develop a site that’s mobile-friendly, optimized, and integrated, so you never miss a potential lead.
Specialized Growth Plans
Your business requires specific growth strategies to help your audiences find you at different parts of their journeys, so we use both long- and short-term plans to help you show up in their searches.
250
%
"Near me" searches have grown more than 250% among seniors, making local SEO vital for finding new residents in your immediate service area.
60
%
60% of website visits for senior living come from smartphones, so a non-mobile-friendly website means you’ll lose a majority of researching families and seniors.
78
%
78% of families consider trust the most important factor when selecting a senior living community.
What Our Clients Say About Our Venture Capital Branding, Web Design & Marketing Services
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Your Growth Partners in Senior Living Marketing
Are you ready to really grow your senior or assisted living business? Big Red Jelly is the perfect partner to get you the boost you need. Our team of US-based experts has deep experience in your industry and uses those insights to craft strategies that work specifically for your senior living business. We know how to overcome the marketing challenges you face, from creating growth strategies that target both of your dual audiences to developing a website that acts as an online hub to counteract technology lags and missed leads. BRJ can give you the tools you need to experience long-lasting growth.
Meet the Team
Why choose Big Red Jelly for your senior living marketing?
When you partner with BRJ, you’re getting more than just an assisted living marketing agency. You get a team of industry experts committed to branding, building, and growing your business.
- Strategies So Good, They Win Awards: When your senior living business comes up against a challenge, we know how to solve it. (And we have the industry awards to show for it.)
- We Get Your Business: With years of experience in the assisted and senior living industry, we’re well-versed in what works. And what doesn’t.
- Show Up for Both of Your Audiences: Big Red Jelly knows you need to be top of mind for your residents and their families, and we create solutions that put you there.
- Our Team Is Here for You: The US-based BRJ team is made up of experts in their field. From designers to analysts and strategists, we’re all here to give you hard-working marketing strategies and content with real (and measurable) results.
- Predictable Outcomes From a Proven Process: We know that our three-step process to brand, build, and grow your business works. Because we’ve tried and tested it to great success—with measurable ROI and long-term growth.
- Partnership Based on Understanding: We’re here to help you grow. We base our partnerships on transparency and communication to ensure we’re always aligned with your goals.
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Learn how to brand, build and grow your senior living, assisted living and retirement community business
What Are Brand Pillars? A Practical Guide to Brand Clarity
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Senior & Assisted Living Marketing FAQs
Who should we be targeting with our marketing—the senior or the adult child, and how is the messaging different?
Both of these groups are your target audience, but how you speak to them should differ:
Adult Children/Family (The Researcher/Decision-Maker): Target them with search-focused content (SEO and PPC) that talks about quality of care, safety, transparency (pricing/accreditations), and peace of mind. The tone should be direct and information-driven.
Senior Resident (The End-User): Target them with lifestyle content (social media and videos) that features independence, community, dignity, and amenities (activities, dining, etc.).The tone should be empowering and respectful, not focusing on frailty or fear.
How do we differentiate our senior living community from every other "caring" and "compassionate" one?
Many senior and assisted living brands use the same generic, high-emotion language. Instead, you need to find your Unique Value Proposition (UVP) that goes beyond generic care.
Some thought starters:
- Does your business use the “Expert Care” model, specializing in advanced dementia care or post-rehab recovery?
- Do you feature an “Active Lifestyle” hub, with a focus on continuing education, travel, or high-end dining?
- Could you focus on an “Intergenerational” connection, with programs involving local schools or youth mentorship?
What are the most effective digital channels for my senior living business to reach its audience?
Some of the best places to start your digital marketing:
- Google Search (SEO & PPC): These channels are critical for capturing families in the “crisis stage” who are searching for immediate solutions like “assisted living near me” or “memory care in [city]”.
- Facebook: Social media (paid and organic) is highly effective for both seniors and their adult children for building brand awareness and showcasing the community lifestyle through photos and videos.
- Website: Your website should serve as your central hub and be optimized for a smooth, accessible, and mobile-friendly experience.
How important are online reviews for senior living businesses, and how do you manage negative ones?
Online reputation is vital in this high-trust industry, making reviews incredibly important—they are often the first thing families check. Positive reviews build trust, while negative ones can create immediate doubt.
Some strategies to manage your reviews:
- Management: Proactively ask happy families and residents for their reviews.
- Response: Always respond to every review, especially negative ones, with empathy and a commitment to resolution. A thoughtful response shows prospective families that management cares and is accountable.
What kind of website content actually converts leads into tours for assisted or senior living businesses?
Focus on content that answers emotional and logistical questions, prompting visitors to move from the research stage into action:
- Virtual Tours and Video Testimonials: These help you to showcase the community atmosphere and develop trust.
- Detailed Pricing and Care Levels: Transparency builds confidence.
- Educational Content: Create blog posts on topics like “When to Know It’s Time for Assisted Living” or “Understanding Medicare/Medicaid for Senior Care.”
- Clear Calls-to-Action (CTAs): Use prominently placed CTAs as a simple way to schedule a tour or download a resource.
Developing a strong digital marketing plan is the key to growing your senior living business.
Big Red Jelly is here to partner with you to build your branding and online presence and give your company the boost it deserves. Contact us for expert guidance today!
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