With the roofing industry’s “storm chaser” seasonality and intense local competition, great work on a roof isn’t enough to get you business in today’s market. To bring in new customers and get real, long-lasting growth for your business, you need an integrated system of marketing solutions that works just for you. At Big Red Jelly, we understand the hurdles (and opportunities) your roofing business faces in the current competitive landscape. Our award-winning, US-based team is here to provide a simple, all-encompassing strategy that’s unique to your company and helps you build, brand, and grow your roofing business.
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Discover the Trends & Insights in Roofing Marketing
A holistic digital marketing strategy isn’t a nice-to-have for roofing companies. It’s now necessary to solidify and grow your business:
Did you know?
- 96% of homeowners use the internet to find a reliable “roofing company near me.”
- Your website is key: Over 55% of people search online before booking a home service.
- 98% of website content on roofing websites gets zero traffic; making sure your content is optimized for SEO is essential.
- Make sure your Google Business Profile is in great shape: 81% of homeowners will check reviews before ever calling a business.
- Contacting a lead within 5 minutes makes them 100 times more likely to respond compared to an hour-long contact time—demonstrating the necessity of automating your website to bring in new customers.
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Growth Gold: Key Outcomes for Roofing Businesses
Big Red Jelly isn’t just a roofing marketing agency. We help position your roofing company as a leader in your industry with standout branding, a solid online presence, and tailored growth strategies. When you choose the BRJ team, it’s an award-winning partnership that gives you:
Unforgettable Brand Recognition & Authority
How do you break through a saturated market with intense local competition? Strong, consistent branding that makes you stand out from the crowd. We’ll create a story for your brand, from visuals to messaging, that resonates with your community (and future customers) and draws in new business and boosts your revenue.
Simplify Operations With Online Optimizations
Building an eye-catching, on-brand website for your roofing company is just one piece of building your online presence. We create an online hub for your business that’s easy to use, packed with CRM integrations and automations, and gives your customers an incredible user experience while saving valuable time for you and your team.
Get Growing, Even in Saturated Markets
With our deep knowledge of the roofing industry, we know how to give your business the attention it deserves. We use proven strategies like SEO-optimized content marketing, PPC ads, and brand management to bring in customers year-round, helping you weather the “feast or famine” cycles of the roofing business.
Why Big Red Jelly is the Best Partner for Growth for Your Roofing Company’s Marketing
The award-winning BRJ team knows the roofing industry and all of its challenges. Our strategies help you overcome the “storm chaser” seasonal hurdles, the intense local competition, and gain your soon-to-be customers’ trust with dynamic solutions that we create just for you and your business. Let us develop a holistic plan that helps propel your roofing company to great growth, giving you a strong, lasting competitive edge.
- Deep Roofing-Industry Experience: The BRJ team has vast knowledge when it comes to your industry, allowing us to craft targeted plans to overcome the specific challenges that your company experiences, to give you the growth you want.
- Marketing That Works (Seamlessly): Our team provides an integrated system of marketing for roofing companies, from one-of-a-kind branding to digital marketing solutions, that results in a holistic, cohesive plan that works hard for you.
- A Proven System With Unlimited Possibilities: The three-step Big Red Jelly process (Brand, Build, Grow) provides an easy-to-follow roadmap that gives you measurable results without the guesswork.
- Adaptable Strategies That Grow With You: From newly founded roofing companies to ready-to-boom existing brands, we create plans to scale with your business. We’ll keep evolving as your needs do, making sure we’re meeting the changing demands of your market and the roofing industry.
- Tech That Works for You: Our team uses the most up-to-date tools in web development, automations, and CRMs to build systems and support, streamlining your business and positioning you for real growth.
- Performance-Based Data Tracking: We’re laser-focused on your results, consistently tracking data to optimize growth and give you the results you want.
- US-Based With Real Reach: Our proven strategies provide your roofing company with demonstrated growth, supported by our US-based, in-house team.
- Partnerships With Commitment: We provide you with ongoing guidance, support, and leadership, partnering with you to navigate the challenges within your industry and business.
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The Big Red Jelly Proven Process: How Your Roofing Company Wins With Digital Marketing
The BRJ team understands that real growth comes through tried (and tested) processes. In the roofing industry, that means a strategy developed for roofing and all of its unique challenges, from intense local competition to cultivating customer trust to reactive customer demand. Our proven process addresses all of these hurdles (and more) to provide brand development, a strong online presence, and, ultimately, growth for your roofing business.
Brand: Creating a Standout Brand in Roofing
In an industry that battles saturated markets and the strong need for customer trust, building a strong brand for your roofing business is vital. Branding goes far beyond a visually appealing logo. It’s about cultivating strong community relationships and developing trust to break through a sea of competitors and catch the eye of future customers. In an industry where it can be hard to differentiate yourself, we build one-of-a-kind strategies that highlight your transparency, reputation, expertise, and, above all, what makes you who you are. We conduct deep research into both your customers and competitors to develop your brand position, messaging, and identity to create assets and guidelines that put the spotlight right where it belongs—on your roofing business.
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Build: Developing a Strong Website and Online Presence for Your Roofing Business
Currently, almost every homeowner searches the internet to find their local roofer. That means your website (and how it looks and feels) has never been more important. Your website is often a customer’s first impression of your business, which is why we specialize in creating sites that go above and beyond the basics. We develop mobile-friendly, easy-to-use websites that look modern, on-brand, and feature plenty of calls to action. We also integrate online tools like Roofr or CRMs like Jobber to improve your efficiency and remove the struggle of slow follow-ups and lost leads. This way, when a soon-to-be customer lands on your website, they find a simple solution to their roofing issues: You.
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Strategize & Grow: Fueling Ongoing Growth for Roofing Businesses
Sustainable growth in today’s roofing industry takes more than providing competitive pricing and great service. We create roofing marketing strategies that deliver ongoing growth and boost revenue for your company. Our team understands the importance of solid growth strategies like local SEO (tapping into the power of “roofers near me” searches) and content marketing, brand management, and PPC ads to position your roofing business for growth that keeps going.
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One Seamless Solution: Bring It All Together for Roofing Company Marketing Success
Having a marketing strategy that integrates all aspects of your business is vital for success in today’s roofing industry. Combining your branding, online presence, and growth marketing into one, cohesive solution drives efficiency, attracts (and retains) customers, and drives real growth for your roofing business.
Branding That Stands Out
We use our award-winning creativity and deep research to develop your roofing company’s branding that keeps you in the spotlight.
Your Website: Powerful & Automated
We develop a branded, optimized website (with integrations to boot) to build your online presence and streamline your roofing business operations.
Keep Your Growth Going
Using essential roofing marketing tools like CRM setup and SEO-optimized content, we’ll keep bringing in new customers year-round.
91
%
91% of homeowners rely on online reviews before choosing a contractor, including roofers. Meaning roofing business websites should feature testimonials, reviews from platforms like Google, and a project gallery with before-and-after photos to build trust and credibility.
75
%
Great branding is essential: 75% of users make judgments about a company's credibility based only on the visual design of their website.
57
%
Going digital is the future. Only 57% of roofers use estimating software for bids, and only 26% offer virtual or remote estimates.
Glowing Reviews for Our Roofing Marketing Experts
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet Your Growth Partners in Roofing
Our Big Red Jelly team is more than roofer marketers; we’re experts in strategic and digital innovation. With deep expertise in the roofing industry, our US-based staff understands the unique challenges (and requirements) of roofing companies, from reactive customer demand to crowded markets. Because of this, we’ve helped countless roofing customers develop their branding, maximize their online presence, and experience overall growth by using our award-winning strategies. With us, you have a partner who works with you to boost your roofing business.
Meet the Team
Why choose Big Red Jelly for your roofing company marketing?
We’re not just a roofing marketing agency. Big Red Jelly is your partner in branding, building, and growing your business.
- Award-Winning Work: We’re committed to practical and creative solutions to grow your business—and we have the industry awards to prove it.
- Deep Industry Experience: Our team of experts has years of hands-on experience, giving us a deep understanding of the roofing industry. That’s why we can anticipate your unique needs and deliver solutions every time.
- Proven Process for Real Results: With our proven three-step process (Brand, Build, Grow), we’ve helped thousands of businesses achieve new levels of success.
- Dedicated Team of In-House Experts: We’re veteran strategists, award-winning designers, talented developers, and performance-driven marketers; all ready to partner with you to grow your roofing business.
- Tested Process, Predictable Outcomes: Our process is time-tested and proven, giving you a clear roadmap that produces measurable ROI and long-term growth for your roofing company.
- Our Clients Come First: Your success is our success. Our focus remains on simplicity in communication, transparency, and a mutual partnership to ensure our solutions match your business goals.
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Learn how to grow your roofing business
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Roofing Company Marketing FAQs
How can I get more consistent leads for my roofing company, not just after a storm?
To answer the “feast or famine” issue in the industry, make sure you’re focusing on consistent, year-round marketing for your roofing company. This includes strong Local SEO for organic leads, PPC campaigns, and content marketing to educate homeowners on preventative maintenance, which can bring in customers even during slow seasons.
What are the most effective marketing channels for roofers?
The best roofer marketing channels are the ones where your customers are looking for you:
- Google (Local SEO & PPC): Essential for bringing in high-intent leads.
- Online Reviews (Google Business Profile, etc.): The new word-of-mouth communities, these arenas are vital to increase trust.
- Email Marketing: For retaining past customers and helping get customers who are still on the fence.
- Social Media: For brand awareness and targeted local ads, especially with visual content.
How do I get more positive online reviews for my roofing business?
Create an automated system to send an email or text message with a direct link to your Google Business Profile as soon as your customer’s job is complete. Train your team to politely ask for reviews on-site, and respond to every single review, both positive and negative, to show you are engaged and trustworthy.
What are the must-haves for a roofing website?
Roofing business websites have a list of essentials that are very specific to the industry:
- Mobile-First Design: Your website must look great and be easy to use on a phone.
- Clear Calls-to-Action (CTAs): Buttons like “Get a Free Quote” or “Schedule an Inspection” should be on every page to make it easy to book.
- Social Proof: Display reviews, testimonials, and a project gallery with before-and-after photos.
- Detailed Service Pages: Create separate pages for each service (think storm damage, roof replacement, commercial roofing, etc) to improve SEO and user experience.
- Clear Contact Information: Your customers should know how to reach you. Feature your phone number on every page.
- Professional and Trustworthy Design: Avoid cluttered layouts and designs that don’t fit your brand.
How do I get my roofing company website to show up on Google?
Focus on your Local SEO. This means optimizing your Google Business Profile, using location-specific keywords throughout your website content (like “roof repair [your city]”), and creating helpful, educational content that always answers local homeowners’ questions. This not only helps you rank on Google (to show up for potential customers) but also creates trust within your community.
Ready to boost your roofing business?
Big Red Jelly can help you build your brand, maximize your digital presence, and accelerate your business growth. Contact our team today!
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