Brand strategy services are no longer a benefit only reserved for “big corporations”… With the right brand strategy process and team, you can position your brand more strategically and grow! These services are designed for both new and existing brands, helping to revitalize and position established brands for continued relevance and growth.
Design, refresh and reposition your brand to optimize your marketing results, attract more loyal customers, foster customer loyalty, and grow your business. Digital marketing is a core component of brand strategy services, encompassing storytelling, messaging, copywriting, and design. A strong visual identity is essential for creating a cohesive and impactful brand presence.
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Accelerate Your Business Growth with a Well-Developed Brand Strategy
Did you know?
- 88% of consumers say that authenticity is a key factor when deciding what brands they like and support (Stackla, 2021).
- 46% of consumers say that they would pay more to purchase from brands they can trust (Salsify, 2022).
- Using a signature color can increase brand recognition by 80%. The perceived quality of a brand can significantly influence customer behavior and loyalty.
- It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8ways, 2019).
- 68% of businesses say brand consistency has contributed to revenue growths of 10 percent or more (Lucidpress, 2021.) (Source)
Understanding consumer insights and leveraging data are essential for developing effective brand strategies, as they help businesses align with market needs and maintain relevance.
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Experience True Brand Growth with Our World-Class Brand Strategy Services
Our award-winning, US-based brand experts are ready to learn more about your business, goals, and customers so we can collaborate with you to develop an effective brand strategy. We create actionable strategies informed by creative concepts to build brands that stand out in the market. Let’s start building a better brand for your small business today. Our approach delivers real impact and is designed to drive growth for our clients.
World-Class Brand Expertise
You will enjoy working with our top-rated, US-based team of certified strategic brand experts. Our team maintains a strong focus on aligning brand strategy with your business objectives to ensure effective brand development. We specialize in brand strategy and positioning companies within their industry that leads to longterm and measurably business growth.
Brand Positioning
Your business is unique and so your brand, story, image and identity should be as well. Our brand experts specialize in connecting with specific audiences and ensuring your brand’s relevance by finding the opportunities within your market and positioning your business so you can attract more of the right customers and clients for years to come.
Competitive differentiation is essential in brand positioning, helping your business stand out from competitors and supporting long-term growth.
Brand Strategy
Before we start a brand strategy campaign or brand refresh or redesign, we begin by creating a comprehensive brand plan and communication strategy tailored to your needs. It is essential to have a clearly defined approach to ensure all brand elements are aligned and effective.
Our brand strategy is custom to you, your business and your business objectives. You will experience true business brand growth.
Brand & Market Research
Our experts conduct a brand SOAR analysis to provide valuable insights into your company strengths and market opportunities. During the research phase, we focus on identifying key trends and opportunities that can shape your strategic direction. We can then design and develop an optimal brand experience that will help your marketing and advertising scale to new heights.
Brand Redesign
Oftentimes a business needs to review and optimize their visual identity, including aesthetic, design, image, and content, as a key part of the redesign process. Leveraging sub brands can also enhance your brand architecture, making it easier to transfer brand equity and facilitate cross-promotion across your portfolio. This will help your business and marketing campaigns better connect with customers that appreciate and want your services. Let’s design something captivating that helps you grow!
Brand Storytelling
Creative concepts are essential for developing a compelling brand story that resonates with your audience. A strong brand story can also extend your advertising reach, increasing visibility and engagement beyond traditional channels. With the right story and core message, your brand will better connect with your target audience and develop a strong tribe of brand loyalists. It is crucial to communicate your brand message effectively across all channels to establish a cohesive and impactful brand presence.
Why are Brand Strategy Services Beneficial?
What world-class branding strategy can do for you:
- Differentiate your business from the competition
- Attract more of your target audience and ideal customer
- Convert more visitors into loyal, returning customers who love your brand
- Attract and recruit better employees for your team, enhancing your reputation in the broader talent marketplace
- Improve company culture, vision, direction and productivity
- Improve marketing, advertising and sales results by integrating branding with your overall marketing efforts, leading to stronger messaging and brand recognition
- Support long term growth and enhance brand equity through strategic brand positioning, architecture, and roadmaps
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The Proven Process for Brand Strategy Services to Help Your Business Succeed
Thousands of businesses in dozens of different industries around the world have followed our proven branding process to improve their brands strategy, build a stronger brand and grow their businesses more efficiently. As a leading branding agency, we guide clients through a structured process to develop and implement comprehensive brand strategies. Our branding experts will work closely with your team and take through our brand strategy proven process to ensure faster growth for your small business. Developing a clear brand architecture is a key part of this strategy, helping to organize your brand portfolio and maximize brand equity.
01 | Brand Discovery
Before we begin work on your brand strategy campaign and project, our branding experts first take your leadership through an effective brand discovery phase, which includes a thorough review of your existing brand. We leverage data to uncover opportunities and inform the brand strategy, ensuring our approach is both creative and analytically driven. This brand phase is designed to get to know you, your goals, your company and the opportunities within your market so that we can position your brand strategically to achieve optimal marketing and advertising results.
- Brand discovery call
- Custom brand questionnaire
- Leadership interviews
- Brand process review
- And more!
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02 | Brand Strategy Research
After documenting your feedback and ours from our brand strategy discovery phase, we can now get to work gathering insights and identifying key opportunities through new research related to your current brand, the market, industry, your customers and your competitors. Analyzing the competitive landscape is crucial to help your brand stand out and ensure it doesn’t exist in a vacuum.
We will get an accurate picture and pulse of where the industry is heading and what your ideal customers are looking for when it comes to brand image, products, services and more. Our brand experts will present these insights to you and your leadership and proceed with the initial brand positioning strategy from there.
- Internal brand strategy meeting
- Market and industry research
- Customer research
- Industry trends research
- Brand presentation
- Initial strategy and positioning
- And more!
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03 | Brand Story and Positioning
Your company has a story to tell and your ideal customers are ready to connect with that core brand story and support your business going forward. A successful brand is built on a well-defined and strategic communication approach that ensures consistency and clarity across all channels. Our branding and brand story experts dive deeper into your mission, vision, values and goals to develop a powerful and captivating brand story that truly connects with new customers and turns them into brand loyalists that support your offering and business vision. The way your brand is perceived by customers directly influences their loyalty and the overall value of your brand. This is the initial positioning that is necessary for effective brand success.
- Brand vision
- Brand story development
- Brand mission
- UVPs and USPs
- Brand purpose
- Core values
- And more!
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04 | Internal Branding
With your brand story refined and updated, our brand messaging and copywriting experts can get to work improving your messaging, copy, and internal brand messaging. This includes developing a clearly defined internal communication strategy, as well as your vision, mission, and guiding brand principles that lead your company in an effective and clear direction. You will enjoy working with our expert writers, copywriters and branding experts.
- Copywriting
- Internal branding strategy
- Vision strategy
- Brand messaging
- Internal brand review
- And more!
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05 | External Branding and Implementation
Ensuring a cohesive visual identity is a key part of external branding. Creative ideas play a crucial role in developing impactful brand experiences that differentiate your business in the market.
It’s time to give your brand a refresh, update and optimization. Our expert graphic designers, brand strategics and artists get to work on ensuring that your visuals, content and identity match your brand strategy and internal branding. This connects the dots and tells an effective story through your brand visuals so that your customers can truly connect with your business on an emotional level and recognize your brand more easily. Your brand still outshine your competitors and have improved marketing and sales success.
- Growth Strategy video call
- Brand redesign
- Brand optimization
- Brand identity refresh
- Brand implementation help
- All correct logo design file types shared
- Brand strategy and next steps
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Bring It All Together with Effective Brand Strategy Services
Custom Design
Your new logo design will be 100% custom and unique to WHO you are
All Logo File Types
You’ll get logo variations in color, formatting and file type so you can apply your logo correctly across your business.
Brand Strategy
You’ll receive so much more than just a logo. Our Brand Strategist will develop your logo brand strategy too.
Brand Implementation
Work with our Growth Strategy team and share your logo correctly across all online platforms and attract more ideal customers.
64
%
of brand relationships are established on account of shared values
80
%
of brand recognition is boosted by a signature color
7
%
seconds is how long you have to make an impression
What Our Clients Say About Us
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Say ‘Hello’ to Your New Team for Brand Strategy Services!
Brand strategy services are no longer a benefit and service exclusively reserved for “big corporations” with enormous marketing budgets… Thanks to our powerful new proven branding process and award-winning team of brand strategists, you too can have a brand strategy, unique to your business needs, that truly helps your small business scale!
Executing effective brand strategy services for small businesses is all about following a proven process and diving deep to explore what makes your products or services the best in your niche… We then work together in a very collaborative way to clearly define your customer journey, unique value propositions, brand positioning, and necessary assets to rise above your competition and exponentially increase your customer base. Let’s get started and build brands that stand out in the market!
Our process is designed to enhance your brand equity, ensuring your business is positioned for long-term growth and increased customer loyalty.
Meet the Team
Why Thousands of Businesses Choose Big Red Jelly for Brand Strategy Services
We hope that our awards, certifications, 5-star reviews and (most importantly) client testimonials speak for themselves… We don’t mean to brag TOO much… But, we’re the best at what we do… It’s because we love it!
Our purpose here at Big Red Jelly is “to inspire creativity and growth”. We obsess over our clients and do everything in our power and expertise to ensure we build the foundation that they need for accelerated and lasting growth. Our brand strategy services are designed to deliver real impact for our clients by providing actionable insights and solutions that drive meaningful results. We are committed to supporting our clients’ long term growth by building brand equity, enhancing customer loyalty, and developing strategic brand positioning for sustained success.
We are fully confident we will exceed the results you are hoping for and you will enjoy the process every step of the way. Our team is US-based, specialized and passionate about what we do. We’re a DesignRush accredited agency. We look forward to working with you and helping your grow. Reach out today, schedule a discovery and let’s get to work!
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Check it out: What We’re Writing About
Big Red Jelly Announces Strategic Grow Team Upgrades
Big Red Jelly Announces Strategic Grow Team Upgrades to Deliver Specialized, Scalable Client Growth Agency shifts from generalist model to fractional team of specialists across ads, SEO, CRM, and web…
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