Service & Phase: Content
Content Phase Chapter 1: Content Discovery
Deliverable: Content Blueprint & Roadmap
Our success as an agency rests firmly on our proven process. We set clear goals using real market data and deep industry experience to ensure we not only meet your expectations, but do so without conflict or going over budget. Your blueprint and roadmap help keep the path to success clear.
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The power of data-backed content creation
Did you know?
- Large email lists don’t guarantee better results. High-quality leads and targeted, engaged users lead to higher returns.
- Effective content marketing generates 3x as much revenue as outbound marketing and is 60% cheaper.
- 64% of marketers say they saw higher conversion rates from content-sourced leads after adopting proprietary research
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Outcomes of the Content Blueprint and Roadmap
All the information and understanding we uncover during the discovery session won’t be much use unless we apply it to a real plan with clear goals for your content. With a blueprint and roadmap, you will always know exactly where your content development stands and what’s coming up next.
Content Blueprint
Your blueprint will have clear due dates and deliverables, including detailed execution plans for each phase. Regular reviews measure progress and help us make informed adjustments to keep everything on track and exceed expectations.
Content Roadmap
By focusing on our proven process and roadmap, we will ensure that your project stays on budget. We won’t surprise you with anything that isn’t already outlined in your roadmap. This ensures your content aligns with your brand and long-term plans for brand growth.
A Foundation for Strategy
Your content blueprint and roadmap mean our team will be 100% aligned with yours. You will see exactly what deliverables you are getting and by when. Your dedicated content strategist will guide you through the process as content is created and key benchmarks achieved.
Why Do You Need a Blueprint and Roadmap?
Your blueprint outlines and summarizes your company goals, strengths, weakness and opportunities. It defines your value proposition and unique identity, highlights key assets and deliverables that our brand experts will be creating for you during the brand phase of your project. The roadmap helps summarize what has been completed, what is currently being created, and what is next.
- Most marketers say that the primary issues with disappointing marketing strategies are a lack of clear goals, content that is unrelated to the customer journey, strategies not being data-driven, and a lack of audience research.
- Across both B2C and B2B, organic channels like email marketing and SEO outperform almost all inorganic channels in customer conversions.
- Miscommunication and confusing marketing directions are among the most common complaints among employees, leading to lost productivity and high turnover.
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The Content Blueprint and Roadmap Are Part of Our Content Creation Proven Process
Service & Phase: Content
Content Phase Chapter 1: Content Discovery
Deliverable: The Content Blueprint & Roadmap
Building your content blueprint and roadmap is a key step in our award-winning and proven process. As we craft these assets together, we are also laying the foundation for future phases of your brand and continued success.
01 | The purpose of the Content Blueprint & Roadmap
The blueprint and roadmap outline the key elements and key steps needed for a successful brand project. We analyze what assets you already have and identify where your content could be doing more. Then, we focus on creating the content that will make the biggest difference for your business. Key outcomes include a clear project organization and structure:
- Defined timelines and deliverables
- Improved communication between stakeholders
- Clear action plans to guide your branding process
02 | How we use the Content Blueprint and Roadmap
We explored your audience, brand, and competitors during the discovery session, now we take what we identified as key opportunities and strengths and use them to create a plan of action. Every step of the plan is informed by data we gather about your industry and the insights we gain together during discovery. Core deliverables include the elements of your content such as:
- Visual identity
- Content elements
- Implementing key emotion drivers
- Voice and style
03 | Application of these content strategy tools
With your brand blueprint and roadmap finalized, the work begins! This is more than just a calendar, it is your way to see how your brand is built from the ground up and gain a deeper understanding of your marketing.
- Clear goals and steps: You will always know where we are, what has been completed, and where the roadblocks are before they cause issues.
- Maintain brand inertia: Your roadmap gives you a reusable template you can use for all future initiatives so you don’t have to reinvent the wheel every time and gives you a way to quickly understand what content, keywords, and channels work best for your audience and products.
- Deep brand clarity: By following along in the blueprint and roadmap, you gan a deep and rare understanding of how each piece of your brand supports and improves the others.
A Content Blueprint to Branding Success
Turn high-energy discovery and insightful data into effective marketing.
Data-Backed Marketing
Every post and comment is driven by verified data.
An Investment in Your Brand
A strong roadmap allows your content to build value over time.
Clear and Effective
We cut out the jargon and marketing speak to give you real, actionable steps
77
%
Most people who advertise online (77.6% of marketers) say that their main frustration is getting their business to rank in search.
66
%
Over 66% of online advertisers don’t know where to allocate their resources, leading to missed opportunities and significant waste.
58
%
More than half of all searches on Google are “no-click” searches, meaning you sometimes have only a few seconds to make an impression.
Reviews About Our Content Creation Experts
Check Out Our Content Marketing Success Stories
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet your content creation specialists
Our team is based entirely in the US and are veterans of the marketing and branding world. We combine deep industry knowledge with raw passion and talent. We take your success personally because we love what we do and love helping brands find new levels of success.
Meet the Team
Why choose us for your content strategy and content marketing needs?
When you work with Big Red Jelly, you’re not just working with another agency. We follow a proven process that allows us the freedom to be creative while still delivering concrete results. We don’t offer you pre-made solutions, force products that aren’t a perfect fit for your brand, or upsell you.
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5 FAQs About Our Content Creation Services
What exactly is the content blueprint?
Your content blueprint outlines the structure of how we build your content, piece by piece. The deliverables and timeline for each feed into the content roadmap to give you a birds-eye view of your project.
What is the Content Roadmap?
This is where you will see when each deliverable will be completed, by who, and what is coming next. All the way until the final deadline. No more guesswork, no more crunchtime.
What if we have a unique timeline or situation?
We have developed our process to fit almost every client and timetable. We will work with you to create a roadmap that fits your needs without compromising the quality of our work.
Can we skip this step if we don’t need it?
No. The blueprint and roadmap are an essential part of our process. While you don’t have to check it, we often recommend our clients understand the process so they can find answers quickly.
How long does this take?
We are eager to get started. So, as soon as we complete the content discovery, our team will have a blueprint and roadmap ready almost immediately. With your approval, the work can begin.
Grow your business with an expert content marketing strategy
Contact our content creation specialists today for a free consultation and quote
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