Fundamentals of Web Design

Unlock the core principles we use at Big Red Jelly to build high-converting, beautiful websites.

Download the GuideHow to Use
A laptop displays a colorful infographic titled Fundamentals of Web Design describing key website layout elements and tips, with labeled sections around a simple wireframe illustration of a web page.
An infographic titled Fundamentals of Web Design shows a web page layout with labeled tips, such as using strong headlines, distinct CTA buttons, testimonials, visuals, and limiting menu items for clarity.
Your hero section should instantly communicate what you do and why it matters. You’ve got 5 seconds—make them count with clear headlines, visuals, and CTAs.
Limit your menu to 7 items or fewer. Too many options can overwhelm users and cause decision fatigue before they even scroll.
Testimonials aren’t just nice—they’re powerful. 91% of consumers read reviews, and they trust them as much as personal recommendations.
Break your page into visual chunks using colors, textures, and headings. This helps users quickly scan and digest key content without feeling overwhelmed.
A strong footer CTA gives users a final nudge to engage. Whether it’s learning more, booking a call, or downloading a resource, make the next step clear.

Web Design That Works

At Big Red Jelly, we believe great design isn’t just about how it looks—it’s about how it works. That’s why we created the Fundamentals of Web Design guide: a simple, powerful resource that outlines the strategies we use to build effective, conversion-focused websites. Whether you’re refreshing your homepage or launching something new, this guide will help you design with purpose, clarity, and confidence.

  • 🚀 Crafting a Strong Hero Section
  • 🧭 Guiding User Navigation
  • 💡 Effective CTA Placement
  • 📸 Impact of Authentic Imagery
  • 🧱 Using H1 to H3 for Structure
  • 🏆 Showcasing Awards & UVPs
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How to Use This Guide

Want to make the most of the Fundamentals of Web Design? Watch this quick walkthrough where Chandler shows you exactly how to download the guide, navigate through it, and apply the key principles to your own site. Whether you’re a business owner, marketer, or designer, this guide is built to help you create a high-performing, user-friendly website—one step at a time.

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What Our Clients Say About Us

“

I appreciate the outstanding work that Natalie and Connor have done for me on this project. Thanks to their efforts, I now have a clearer understanding of what needs to be done and how they are assisting. Previously, with other companies, I often found myself in the dark about the process and progress. However, Natalie and Connor take the time to explain everything in detail and follow up with thorough emails.

Timothy McCleskey Jr.Owner at The FedUp Group
“

Big Red Jelly has been an amazing partner to work with. They created our website and provide updates whenever asked. Hailey spends time each month optimizing our website so that it continues to function perfectly and provides the best experience for our clients, and potential clients.

Mike RaicheSenior Social Media Strategist at Social5
“

BRJ is amazing. Professional. Process driven. Proven. Bethany guided me through the branding process. She was very easy to work with. She provided great insight and suggestions. And she liked and incorporated my suggestions as well. I highly recommend BRJ and Bethany.

Stan SadowskiOwner/Trainer at X1 Training
“

Hailey has always been an absolute pleasure to work with. I bring her messy ideas, and she effortlessly turns them into a beautiful reality. She is courteous, professional, and always ready to help. Managing just one website is challenging enough, so I truly admire how she juggles mine alongside all her other clients. Hailey is a rockstar, and I am beyond grateful to have her on my team

Tobie SpearsFounder at Be Humanitarian
“

We worked with Big Red Jelly on a major rebrand and a complete new website. We could not have been happier. The staff is knowledgeable, friendly, and very helpful. The rebrand and new website are amazing and our expectations were exceeded. We feel fortunate to have Big Red Jelly as a partner.

Scott GentryVice President, Business Development at Vigilant IT
“

Big Red Jelly is the best website, design, Online management, and marketing team that any and all online businesses can use. We initially started doing business with Big Red Jelly to have a couple of small projects completed but that has turned into a lasting business partnership. We now rely on Big Red Jelly for all of our marketing, social media, and website advice and expertise. Upon completion of our website's "facelift", our sales doubled and has continued to grow because of Big Red Jelly's influence!

Joe BassManager at Little Joe's Boots
“

I could not be happier with my experience. Bethany and Ashton were attuned to what my organization needed, efficient, knowledgeable, helped keep the project moving, and did their work with integrity. I feel lucky to have found them and glad to continue a collaboration.

Ashley Greenwell, PhD HEC-COwner at Greenwell Psychology & Consulting
“

Big Red Jelly (BRJ) exceeded all expectations with their professionalism, kindness, and outstanding communication. After reviewing bids from multiple companies, BRJ stood out for their responsiveness and expertise.Ashton helped define our website needs, and Vanessa brought the vision to life with patient, attentive support.

Jennifer Van GorpMarketing and Outreach Manager at Utah Center for Evidence Based Treatment

Dive In and Explore Our Work!

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Credence Genomics

See how Big Red Jelly built Credence Genomics a premium biotech brand and a high-performance website to drive adoption of their pathogen detection tech.

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Buffalo’s Best Roofing

See how Big Red Jelly unified Buffalo's Best Roofing's brand, rebuilt their website for conversions, and earned Page 1 SEO rankings before peak season.

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GOAVi

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Meet your new favorite creative agency!

Big Red Jelly is an award-winning, US-based branding, website design, and digital marketing agency dedicated to helping small to mid-sized businesses (SMBs) thrive. Our team brings decades of experience delivering high-impact, data-driven results at a boutique agency price point. We specialize in crafting effective branding strategies, building high-performing websites, and executing targeted marketing campaigns that drive growth. At Big Red Jelly, we believe in efficient, transparent, and collaborative partnerships, ensuring your marketing dollars deliver measurable ROI. We’re committed to creating marketing solutions that actually work, helping your business reach its full potential.

Meet the Team
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Best In Graphic Design - 50Pros 2023
Best Digital Marketing Agencies in Provo - 2022 - Expertise.com
Best In Web Dev & Design - 50Pros 2023
Top Corporate Branding Company - Provo - Clutch 2023
Top Branding Company - Utah - Clutch 2023
Web Excellence Awards for Via313 from Big Red Jelly
Daily Herald - The Best Of Utah Valley - 2023
Top Web Design Company - Utah - Clutch 2023
Top Wix Web Designers - Clutch 2023
Top Branding Company - Provo - Clutch 2023
Best In Branding - 50Pros 2023
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Why choose us for your business growth goals?

Startups, small businesses, and mid-cap companies looking for a growth partner should choose Big Red Jelly. Our proven Brand, Build, Grow process provides a strategic foundation for success, from crafting a compelling brand identity to developing high-performing websites and executing effective digital marketing strategies.

We combine applied creativity with cutting-edge designs and technology to create engaging interactions that resonate with your target audience. Big Red Jelly delivers more than just pretty visuals; we build digital experiences that drive conversions and fuel sustainable growth. Choose Big Red Jelly for a marketing partner dedicated to your long-term success, offering a unique blend of strategic thinking, creative execution, and technical expertise. We are your solution for branding, website design, and digital marketing services that deliver measurable results and a solid foundation for growth.

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