Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Digital Marketing and Advertising
It is no longer enough to just have a website for your business. You need a comprehensive online growth strategy to even survive. Big Red Jelly’s digital marketing & advertising services cover a wide range of tools and tactics designed to connect your brand with its ideal customer online. Our team helps you cut through the noise and engage customers by increasing your visibility in search engines and running targeted ad campaigns on various platforms. At Big Red Jelly, we pride ourselves on utilizing digital marketing and advertising to build digital growth strategies that impact your business for the better.
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How Digital Marketing & Advertising Sharpens Your Competitive Edge
Did you know?
Businesses now have more opportunity than ever before to connect with, engage, and convert their ideal customers.
- 90% of potential customers regularly use search engines to find businesses that can fill their needs.
- Businesses that post on their blogs regularly generate 67% more leads than those that do not.
- Worldwide spending on digital advertising is projected to pass $870 billion by the end of 2025.
- 63% of marketing budgets across the world are currently allocated to digital marketing.
- Utilizing search ads can increase your brand awareness by 80% and majorly boost your market presence.
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Key Outcomes From Developing a Comprehensive Digital Marketing & Advertising Strategy
Creating a complete digital marketing and advertising strategy equips your business with powerful reach and yields significant benefits:
Greater Reach & Visibility Online
A good strategy ensures your brand is seen by the right people, at the right time, on the platforms where they’re most active. This could range anywhere from organic search rankings to social media and targeted ad placements. Wherever your customers are, it’s crucial to become an integral part of their online experience.
Increase of Quality Leads
By being in the right places in front of the right people, your brand will attract individuals who are genuinely interested in your product or service. We utilize precise targeting and compelling calls to action to fill your sales funnel with actual quality leads. This reduces wasted effort on your end and increases conversions and revenue for your business.
Increased ROI & Optimized Performance
Online Unlike traditional advertising, digital marketing offers more data to analyze. We collect insights from your data analytics to continually optimize marketing strategies and efforts, thereby maximizing your return on investment. The best part? You can see the direct correlation to your marketing spend.
Why Is Digital Marketing & Advertising Important?
No matter what industry you serve, any business wanting to see sustainable growth needs a digital marketing and advertising strategy. Here’s why:
- Effectively Reach Your Ideal Audience: Your audience likely spends a significant amount of time online, and that time will only increase. Digital marketing ensures your brand can be found where they’re already at.
- Precise Segmentation & Targeting: Most digital platforms now allow for ultra-specific audience targeting. Target your ideal customers based on demographics, interests, behavior, intent, job function, and more.
- Cost-Effectiveness: Digital marketing and advertising are often way more affordable (and measurable) than traditional advertising. This allows for you to better optimize your budgets for greater marketing ROI.
- Build Authority & Trust: Thought leadership is crucial to establish credibility for your brand. Create valuable content and facilitate positive interactions with your audience to build a strong digital presence.
- Adaptability & Flexibility: Campaigns can be launched and optimized in real-time based on performance data and market shifts.
- Competitive Advantage: Outpace competitors by dominating organic and paid search results, social feeds, and targeted ad placements.
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Digital Marketing & Advertising is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Digital Marketing & Advertising
Digital Marketing & Advertising plays a crucial role in our proven process, driving exceptional results for our clients. Our digital marketing and advertising services are the marketing execution that brings your brand directly to your audience and helps you grow.
01 | Online Marketing & Advertising Purpose
The purpose of our digital marketing and advertising services is to improve your brand’s online presence and attract high-value prospects to drive measurable revenue growth. The goal is to establish your brand as a leader in its space, consistently reaching and engaging your ideal customers.
02 | Online Advertising & Marketing Process
Our process begins with a comprehensive digital audit and competitor analysis to identify opportunities and benchmark data. We then craft a tailored strategy that may include search engine optimization, pay-per-click advertising, programmatic advertising, social media marketing, and/or content marketing. We then define KPIs to monitor, allocate budgets, and select the most effective platforms for your business goals.
03 | Digital Marketing & Advertising Application
Once our team designs your custom strategy, we implement and manage your marketing efforts across various channels. We continuously monitor performance data and make proactive optimizations to your content and strategies. Our goal is to ensure your campaigns are always performing at their peak, delivering the best possible ROI for your business.
Digital Marketing & Advertising Can Greatly Impact Business Performance
Investing in digital marketing and advertising delivers tangible returns that can alter the course of your business forever:
Efficient Budgets
We A/B test everything in your digital marketing and online advertising campaigns, ensuring that we eventually achieve at least a 7X ROAS (return on ad spend) and 7X marketing ROI.
Highly Targeted
We deploy cutting-edge online advertising strategies to get your core message in front of your target audience at the right time, like retargeting, lookalike, ABM campaigns and more.
Regularly Optimized
Our marketing and advertising experts review your campaigns daily, we use AI training agents, data and your growth dashboard to track which ads are performing best and optimize accordingly.
4
X
Businesses utilizing content marketing see nearly 4x more generated leads than those without content marketing strategies.
200
%
PPC advertising can generate an ROI of over 200%, meaning for every $1 spent, you earn $2.
268B
$
Advertising spend on social media is projected to reach over $268 billion by 2026.
What Our Clients Say About Digital Marketing & Advertising Experts
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet Your New Team of Digital Marketing & Advertising Experts
Our team of digital marketing and advertising experts is a diverse group of strategists, SEO specialists, advertising specialists, content creators, and website strategists. Our experts have the experience needed to craft innovative solutions that drive real results for your business. We combine creativity with practicality to ensure your brand shines online.
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Why Choose Us For Your Digital Marketing Needs?
When you choose Big Red Jelly for your digital marketing and advertising needs, you are choosing a partner that is fully committed to your online success. Our team of professionals offers integrated strategies, not just individual services. We believe in creating a seamless digital experience across all channels, which empowers your business to grow without limits. Our strategists act as an extension of your team, providing expert guidance and support to help your business achieve its goals.
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Learn how to improve your digital marketing and online advertising campaigns
Why Your Website Isn’t Generating Leads And How to Fix It
A website without a lead generation strategy is just a digital brochure. Here are the 5 most common reasons websites fail at lead generation — and exactly how to fix…
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FAQs about Digital Marketing & Online Advertising
What's the difference between digital marketing and advertising?
Digital marketing is a broad term that covers all online efforts to promote your business. This includes SEO, content marketing, social media marketing, email marketing, and more. Advertising is a subset of digital marketing that specifically refers to paid online promotions, like Google Ads, social media ads, and display ads. Both are crucial for a comprehensive online strategy.
How quickly will I see results from digital marketing and advertising?
The timeline for results varies depending on the channel and strategy. Paid advertising (like Google Ads) can generate immediate traffic and leads, often within days. Organic strategies like SEO and content marketing build momentum over time, typically showing significant results after 3-6 months as your authority grows. A good digital marketing strategy works to balance immediate results with long-term sustainable growth.
How can I determine which digital channels are best for my business?
At Big Red Jelly, we start by looking at your business goals, ideal customers, competitive landscape, and budget. Based on these factors, we recommend a mix of channels that will provide the most effective reach and conversion opportunities for your specific needs. It’s all about focusing on where your ideal customers spend their time online.
How much should a small business budget for digital marketing and advertising?
There’s no one-size-fits-all answer, as budgets might depend on your industry, goals, and competitors. However, a common guideline is to allocate 5-15% of your gross revenue to marketing. For digital, it’s about allocating funds to specific channels (SEO, PPC, social) based on expected ROI. We can help you create a budget that aligns with your financial capabilities and business goals.
How do you measure the success of digital marketing and advertising campaigns?
We track a wide range of key performance indicators (KPIs) relevant to your goals. These include website traffic, lead generation, conversion rates, cost per lead, return on ad spend (ROAS), search engine rankings, and social media engagement. Our team provides you with regular, transparent reports to show you how our marketing efforts are impacting your business.
Get more customers, increase revenue and grow your business. Contact our marketing experts today.
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