Service & Phase: Content
Content Phase Chapter 2: Content Research
Deliverable: Content Gap Analysis
We’ve analyzed your content and researched what your competition is sharing. Now it’s time to analyze what they’re not doing. Where is your competition weak? What demographics are they ignoring? What opportunities are they leaving open for you?
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Where does your content fit?
Did you know?
- Approximately 31% of B2C businesses spend at least 50% of their marketing budget on content marketing alone.
- More than 33% of all B2C marketers say they always use data and analytics in their strategies.
- More than 54.5% of all US businesses plan to increase their content marketing budget next year.
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The Key Outcomes of Our Content Gap Analysis
We have clear goals when we begin our content gap analysis. These are things we look for and can use to create value for your brand and opportunities for your content.
Content Gaps
These gaps include what type of content your competition is not producing, along with times, places, demographics, styles, channels, and more.
Untapped Audiences
Demographics change over time and your ideal audience will shift as well. Companies that have not re-targeted their content leave untapped audiences up for grabs.
Unique Identifiers
By understanding what your competition isn’t doing we can identify unique styles that let your brand stand out from the crowd of copycats.
Why Invest in a Content Gap Analysis?
Any branding research is incomplete without including an analysis of your competition and where they are not operating. Strategic marketing incorporates the weaknesses of your immediate competition, which includes their content gaps.
- Improve your SEO Performance. By targeting ignored keywords and niche search intent, we can achieve higher SEO rankings.
- Eliminate Content Waste. Audiences ignore content they see repeatedly. Gap analyses ensure you’re not being lost in the wake of another brand’s content.
- Future-Proofed Content. Content that lags in following trends or targets demographics late is often forgotten faster and loses relevance more quickly.
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Content Gap Analysis is Part of our Proven Process
Service & Phase: Content
Content Phase Chapter 2: Content Research
Deliverable: Content Gap Analysis
When we begin creating content for your brand, we do so with a complete understanding of not only the purpose and function of your content, but exactly where it will go and what content against which it will compete.
01 | The purpose of the Content Gap Analysis
It is just as important to know what your competition is not doing as anything else. These are competitive weaknesses that your business can capitalize on. We find the best opportunities and outline exactly how they can be used. We then use this data in creating:
- Trend Analysis & Content Opportunities
- Your Content Strategy
- Level Specific Content
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
02 | Our Content Gap Analysis process
Using the latest data analytics tools, we gather and analyze data in-house about where your competition is sharing and producing content and (most importantly) where they are not engaging with customers. Common gaps include:
- Social media channels
- Certain demographics and regions
- Language and social barriers
- A mismatch between the marketed value of a product and its perceived value
03 | How to apply your Content Gap Analysis
Content gap analysis is more than just a list of where your competition is weak, it also explains what the reasons are that might be the case. It outlines plans of attack, trends that could influence that gap, and more, including:
- Options for new brand positioning
- Tactics for content differentiation
- Detailed strategies for taking advantage of emerging gaps
Your Content Gap Analysis Helps Set You Apart
A little time spent researching your industry content means your brand is more likely to get noticed.
Objective Data
We rely on real data, not guesses or hunches.
Professional Research
We use industry-standard practices and tools to reach helpful conclusions.
Time-tested Results
We’ve helped thousands of businesses take advantage of content gaps.
74
%
Approximately 74% of B2B customers say they research products online before making an offline purchase.
51
%
More than half of all content consumed by customers comes from organic search, meaning original, unique, optimized, and specific content is paramount.
45
%
The biggest complaint among businesses who pay for content marketing is the difficulty in attracting quality leads.
Reviews About Our Content Creation Experts
Check Out Our Content Marketing Success Stories
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09 | Execution & Assets
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01 | Content Discovery
- Content Discovery Session
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- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
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- Dedicated Build Strategist
- Build Blueprint & Roadmap
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- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
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- Website Content Repurposing & Workflow Strategy
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09 | Automation & Optimization
- Automation Checklist
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10 | Launch
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- Test Phase
- Pre-Launch Checklist
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01 | Review & Training
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04 | Intro to Grow
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05 | Rollout
- Internal Rollout
- External Rollout
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- Grow Discovery Session
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- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
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03 | Strategy & Setup
- Account Access
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- Weekly Progress Updates
- Monthly Reports
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04 | Security, Accessibility, and Speed
- Website Security Checklist
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- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
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- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
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- Online Listing Setup & Management
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- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Your Content Gap Analysis Team
With Big Red Jelly, you work with a dedicated team that walks you through our content process from beginning to end. Everything is explained in detail and we share our thought process and data with you along the way. Your expert content creators, marketers, and data analytics experts make sure that the final product is exactly what your brand needs.
Meet the Team
Why Choose Big Red Jelly for Your Content?
Our entirely US-based team of industry veterans and creative artists combine their award-winning talents with robust tools and data analytics in our proven process. We don’t rely on guesses, hunches, past successes, or impressive campaigns by our competitors. We will never upsell you or force a solution that you are not completely satisfied with.
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5 FAQs About Our Content Gap Analysis Service
It seems impossible to identify every content gap in one industry, is this realistic?
You are correct. Listing every possible gap and every combination of missed targeting opportunities would be long and difficult and have minimal utility. Thankfully, our team knows what they are looking for and rely on their deep experience to identify which content gaps are the most significant.
Can we conduct our own content gap analysis?
We always recommend marketing teams keep tabs on existing and emerging gaps in their industry and among their competitors. For our process, however, we will conduct our own gap analysis and share those results with you.
How much does this analysis cost?
We don’t price our services separately, and the cost of our gap analysis is built into our proven process. No matter how long it takes or how much data we gather, the timeline and the overall cost of the project will not change.
Do you share the data from this analysis with other companies in our industry?
No. All the data gathered for your project stays with you. We don’t use it for subsequent projects. Every client and project will have their own gap analysis.
Who conducts the content gap analysis?
Your content team will be the ones who conduct all the research, compile our reports, and produce your content. You will meet them beforehand. We don’t outsource our work.
Identify Your Content Gaps
Contact our content creation specialists and schedule a free consultation today.
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