Service & Phase: Content
Content Phase Chapter 2: Content Research
Content Phase Chapter 2: Content Research
Great content isn’t about luck—it’s about smart strategy. Our Content Research process is how we make sure your brand’s voice gets in front of the right people. Here, we go beyond gut feelings and get into the real data: what your audience is searching for, what your competitors are doing, and where the biggest opportunities are hiding. We’ll pinpoint the keywords, trending topics, and content gaps that will help your brand stand out. By understanding how people (and AI search engines) find information, we lay the groundwork for content that brings in more visitors, builds your authority, and drives steady business growth.
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Content Research: Optimizing for Google, Gemini, and ChatGPT
Did You Know?
- 90.63% of content gets zero traffic from Google. Our research ensures you are in the top 10% that actually perform.
- Companies that prioritize competitor content analysis see a 20% higher return on their content investment.
- The rise of AI-driven search (SGE) means that content must now be optimized for conversational queries, not just short-form keywords.
- Over 50% of searches are now “zero-click,” where users get answers directly from search snippets. Our research targets these high-authority positions.
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Key Outcomes from Content Research
Content Research gives your creative team a clear, practical game plan for building digital assets that actually convert.
High-Intent Keyword Mapping
We find out exactly what your customers are searching for at every step—from early research to ready-to-buy. Our keyword strategy puts your brand front and center when it counts.
Competitive Gap Analysis
We dig into your competitors’ content to see what’s working for them and where they’re dropping the ball. That way, we spot the gaps your brand can fill to win more traffic and become the go-to authority.
AI and LLM Visibility Strategy
Search is evolving fast. We stay ahead by researching the topics and data your brand needs to show up in AI chat results like ChatGPT and Gemini. Our goal: make sure your brand is the expert answer people (and AI) trust.
Why is Content Research so important?
With so much content out there, Content Research is how you cut through the noise and actually make an impact. It’s your guarantee that your content gets found and read—not lost in the crowd.
Here’s why Content Research is crucial for your ROI:
- Maximizes SEO Performance: By targeting the right keywords and search intent, we ensure your content ranks higher on search engine results pages (SERPs).
- Connects with User Intent: Research reveals the why behind the search. We ensure your content provides the exact answers your audience is looking for, building immediate trust.
- Reduces Content Waste: No more wasting time or budget on topics nobody cares about. Our research makes sure every piece of content has an audience waiting for it.
- Future-Proofs Your Brand: By researching LLM and AI search trends, we ensure your brand remains relevant as people’s information-finding habits evolve.
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Content Research is part of our Content Creation Proven Process
Service & Phase: Content
Content Phase Chapter 2: Content Research
Here, we take what we learned in Content Discovery and turn it into a clear, data-backed plan for where your brand can win in search.
01 | Purpose and deliverables of Content Research
Our goal with Content Research is simple: give you the data you need to know you’re heading in the right direction and show you the best search opportunities for your brand.
Key Deliverables for Content Research:
- Content Audit
- Content Research
- Content Gap Analysis
- Content Trend Analysis & Opportunities
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02 | Our process for Content Research
Your Growth Strategist and our SEO team roll up their sleeves and use the best tools in the business to see where you stand and where you can grow. We look at everything from high-traffic keywords to what your competitors are ranking for, plus how AI search engines are changing the game. Then, we turn all that data into a simple, prioritized list of your best content opportunities.
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03 | Application of Content Research
The insights from Content Research are our playbook for Content Strategy. They tell us what to write about, which headlines will grab attention, and how to link everything together for the best results. With this research, we make sure every piece of content is set up to bring in more traffic and leads.
Key Points of Application:
- Topic Clusters: Organizing research into “pillars” to build massive topical authority.
- Headline Optimization: Using high-performing keywords to increase click-through rates (CTR).
- Technical SEO Alignment: Ensuring headers (H1, H2, H3) and meta-descriptions are data-backed.
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Content Research is key to growing your customer base
A little research now saves you a lot of wasted effort later. It’s the difference between a blog that just sits there and one that actually brings in business.
Predictable Growth
Build a content library based on proven search volume and demand.
Higher Conversion Rates
Content that aligns with search intent converts visitors into leads more effectively.
Competitor Domination
Outrank and outshine competitors who are just guessing—because you’ve got the data on your side.
53
%
Over 53% of all trackable website traffic comes from organic search, making research your most important growth lever.
3
X
SEO-driven content generates 3x more leads per dollar spent than traditional paid advertising.
200
%
Strategically researched content can see up to a 200% increase in engagement compared to non-researched content.
Next Content Chapter: Content Strategy
Once we’ve nailed the research, it’s time to build your content roadmap and calendar—so your brand’s story gets told the right way, at the right time.
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09 | Execution & Assets
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01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
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- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
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09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
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- Post-Launch Checklist
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01 | Review & Training
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- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
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- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
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Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
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04 | Security, Accessibility, and Speed
- Website Security Checklist
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- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
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- CRO
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- AI Sales & Marketing Agents
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- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet your AI and content research experts
Our Big Red Jelly SEO and digital marketing pros know the search world inside and out. We use the best tools out there to find the data others overlook. Whether it’s technical keyword research or AI search optimization, we make sure your content is ready to win in today’s fast-moving digital space.
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Why choose our AI-focused agency for your content creation needs?
We’re not here to hand you a boring list of keywords. We give you a real edge. Our Proven Process ties your research directly to your brand and growth goals. With your Growth Strategist leading the way, you get a plan that works for people and the latest AI search engines.
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Frequently Asked Questions about Content Research
What is a “Content Gap Analysis”?
A Content Gap Analysis is a competitive research tactic that identifies topics and keywords your competitors rank for, but you do not. We also look for “shared gaps”—topics that none of your competitors are covering well, allowing your brand to step in as the first and most authoritative voice on that subject.
How do you research for AI Search Engines like Gemini or ChatGPT?
Optimizing for AI search (often called Generative Engine Optimization or GEO) involves researching “conversational” queries and “entity” relationships. We look for the questions people ask AI and identify the types of structured data and authoritative citations needed for an AI to trust and recommend your content in its responses.
Is keyword research still relevant with the rise of AI?
Yes, more than ever. While people’s search behavior is changing (toward more natural language), the core topics remain the same. Keyword Research now involves finding the balance between traditional “search terms” and the “intent-based questions” that drive modern AI and voice search. It ensures your content is technically discoverable.
What is “Search Intent” and why does it matter?
Search Intent is the reason why someone is searching. Are they looking to buy (Commercial), find a specific site (Navigational), or learn something (Informational)? Our research categorizes keywords by intent, so we can create content that gives users exactly what they need at that moment, drastically improving your Conversion Rate.
How often should Content Research be updated?
The digital landscape moves fast. We recommend a high-level research refresh every 6 to 12 months. This allows your Dedicated Growth Strategist to identify emerging trends, adapt to algorithm updates, and ensure your Content Strategy remains competitive as new players enter your market.
Ready to leave your competition in the dust with smart, data-driven content?
Let’s get started—reach out to our team and let’s kick off your Content Research.
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