Josh Webber, Author at Big Red Jelly

Brand

What “color psychology” is and how you can use it to positively impact your branding efforts

Color psychology in marketing refers to the study of how different colors can affect people's emotions, perceptions, and behaviors, and how businesses strategically use this knowledge to influence consumer decisions.…

Josh WebberJune 12, 2023

Other

How to Use ChatGPT Coding for Your Shopify Store

At Big Red Jelly, we have been very impressed with all the unique AI tools available to our design and development team. One of the tools that frequently helps our…

Josh WebberJune 9, 2023

Brand Marketing

How Lululemon capitalized on Nikes failure to market to a female audience

In the realm of athletic apparel, Lululemon's rapid ascent can be attributed to their exceptional marketing and branding strategies, particularly in targeting the often-neglected female demographic. By integrating fashion-forward design,…

Josh WebberJune 9, 2023

Two men stand in front of a red background, each smiling and holding a bottle of PRIME drink—one green and one blue—toward the camera.

Marketing

How Two Rivals Turned PRIME Drinks Into a Marketing Phenomenon

Behind every successful beverage lies a carefully crafted strategy, and PRIME Drinks has done something right. PRIME has quenched the thirst of millions and made $250 million in its first…

Josh WebberJune 7, 2023

Other

Meet Bri: The Newest Creative Mind at Big Red Jelly

Meet Bri, one of the newest team members at Big Red Jelly. Bri is from San Diego, California and recently graduated from UVU with a degree in English and a…

Josh WebberJune 7, 2023

Leadership

What Is a Web Administrator? Responsibilities, Skills & When You Need One

Who this guide is forThis guide is for business owners, marketers, and anyone evaluating their website operations who wants to understand what a web administrator does—and whether they need one.…

Josh WebberJune 6, 2023

Brand

Be Sensible: Questions to ask to ensure you aren’t sending the wrong sensory marketing messages!

Which one is Bouba and which one is Kiki? If you answered like 95% of people, you would call the rounded, blobby shape Bouba, and the starburst, angular shape, Kiki.…

Josh WebberJune 5, 2023

Other

Business owners have forgotten what ‘CMS’ stands for…

What is a "website"?... What is a website "supposed to do"? Which principles have we forgotten when it comes website content?... Another term for "website" is "CMS"... I mention…

Josh WebberMay 21, 2023

Brand

5 Things Not To Do With Your Logo Design

Logos help make your brand recognizable and appealing, but you want to make sure it stands out and is memorable for the right reasons, so your design choices should be…

Josh WebberMay 12, 2023

Infographic with four sections: Communication (speech bubbles and heart), Platform (emails, welcome message, rating), Analytics (graphs, network of people), and Timetable (reminder, calendar, hand pointing, dollar sign) for Marketing Automation.

Marketing

Marketing Automation: Let Digital Tools Shoulder Essential (But Tedious) Business Tasks

What is Marketing Automation? Marketing automation is a tool that automatically manages multifunctional marketing actions and campaigns across multiple channels. It can manage outreach, measure engagement, filter prominent leads, automate…

Josh WebberMay 12, 2023

Josh Webber

What “color psychology” is and how you can use it to positively impact your branding efforts

How to Use ChatGPT Coding for Your Shopify Store

How Lululemon capitalized on Nikes failure to market to a female audience

How Two Rivals Turned PRIME Drinks Into a Marketing Phenomenon

Meet Bri: The Newest Creative Mind at Big Red Jelly

What Is a Web Administrator? Responsibilities, Skills & When You Need One

Be Sensible: Questions to ask to ensure you aren’t sending the wrong sensory marketing messages!

Business owners have forgotten what ‘CMS’ stands for…

5 Things Not To Do With Your Logo Design

Marketing Automation: Let Digital Tools Shoulder Essential (But Tedious) Business Tasks

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