World-Class Branding Services to Grow Your Business

Branding is important because it:

• Differentiates you from competitors.
• Builds trust and credibility with customers.
• Creates emotional connections, leading to loyalty.
• Supports marketing and sales efforts by making your company more recognizable.
• Increases perceived value and justifies premium pricing.

A strong brand is:

• Distinctive – It stands out in the market.
• Consistent – It delivers the same experience across all touchpoints.
• Authentic – It aligns with the company’s values and purpose.
• Memorable – It sticks in people’s minds through a clear identity.
• Customer-Centric – It solves real problems for its audience.

It is important to start with your brand when your objective is to grow your business better, faster and further. Our definition of what a brand is:

The perception that your ideal customer has of your business, product or service. It’s their “gut reaction” to your business.”

With that definition in mind, your brand is everything. Everything you do will influence your brand the perception that your target audience has of what you do. Your messaging, marketing, hiring, firing, promoting, sales processes, customer services, and more is all influenced by WHO you are, your brand.

Therefore, it is important to us to always start with clarifying, developing a designing a world-class brand for our clients, so you can stand out from the crowd, attract more of the right customers and see lasting success in your operations, marketing and sales efforts.

Building a world-class is one thing but branding is not a one-and-done process, it’s an on-going evolution and it should change and evolve as your business grows. Therefore it is important to activate your brand, use your brand, refer to your brand and roll it out effectively in your operations, marketing, sales and HR processes. Here are a few key points to remember in activating and rolling our your brand:

Do an internal brand rollout:

Once your new brand is complete or after completing a brand refresh and elevation, it’s important to first get your organization and company aligned with the new brand vision. All too often, companies will skip this step and start sharing their brand with customers, externally, without first getting the company aligned internally. You can conduct a workshop, presentation, video, and walk through the new brand and WHY it matters. Be sure to emphasize how the new brand impacts THEM, your employees, how it will influence their work and help make their jobs easier and better. Our brand team can and will help you with your internal brand rollout. Let’s get everyone aligned and rowing in the same direction!

Do an external brand rollout:

Once you have completed a successful internal brand rollout, it’s time announce and showoff your new brand to the world. This step building major momentum and interest within your tribe and target audience. Consider doing an email blast, social media posts, a sizzle video and more. Show your target audience the new brand and highlight why you underwent a rebranding process and what it means for them. Build the hype and the sales and revenue will follow!

Brand your HR documents and employee handbook:

Your brand is who you are and why you are different/better. So it should influence and be reflected in your internal materials like your employee handbook, how you hire, promote and even fire team members. Your brand contains your core values, brand purpose, promise and vision, so it will set the direction on how your team should act and operate. Take the time to align your internal documentation with your branding. Our brand experts can help with this step too!

Get your leadership team aligned your brand vision:

We highly recommend you schedule time to do at least a couple workshops and walkthroughs with your leadership team, get them aligned with your brand missions, vision, core values and more. Explore your brand voice and explain how leadership should be using this verbiage for internal meetings and longterm planning sessions. This will give your leadership a common standard to live by, adding consistency to your communication to your employees and thus more efficient and focused growth.

Integrate your branding effectively into your marketing & advertising:

This point is one of the more obvious when it comes to brand activation. Meet with your marketing and advertising teams and ensure they review the brand guide in detail, explore the brand assets and templates and ensure that your marketing, advertising and communications are consistent in visual identity, design, brand voice and more. Consistency builds trust and trust leads to more sales. Your brand guide will be that consistent guide that your marketing teams should rely on.

Use your brand for better sales enablement:

Yes! Your sales teams should review the brand guide too and their pitch decks, sales automations and communication should follow its guidelines. When you have a sales team that is aligned behind one common objective, brand voice and communication style, your prospects will notice the consistency, build more trust with your company and be more likely to business with you now and moving forward.

Refer to your brand often and share with your company:

Your business evolved and so should your brand. Refer to your brand guide often in your company meetings, planning and strategy meetings and 1 to 1 meetings with employees. It will help highlight WHO you are as a company, what you value and what success looks like. This will lead to more clarity internally, more consistent workplace culture and improved performance.

Use your brand to make important decisions:

Your brand will help guide in you in making important decision. Especially, for example, your brand core values and vision. When faced with a difficult strategic decision, refer to your brand and ask yourself if that decision is in line with your brand values. Sometimes your core values highlight what you are “willing to lose money over” and what you should focus on. Your employees and customers will see this focus and thank you for it over the longterm.

Now, go forth and activate your brand. Brand, build and grow!