Learn how good graphic design work can take your brand and elevate it to the next level so you can stand apart from your competition.
What Is Graphic Design, and Why Is It Important for Your Business?
Request your free Brand design quote today!
World-Class Graphic Design Services
Work with our team to develop on-brand graphic design work so your company will be better positioned to attract the right customers.
Brand Consulting
You can choose to work with our Brand Strategist moving forward to empower your brand, create new assets and grow your business.
Customer Research
Using business owner interviews, surveys, analytics and more, we can identify your ideal customer so we can better craft a brand strategy that works.
Industry Research
After exploring your goals and customer behavior, we can now explore your industry, competitors and trends within the market.
Brand Positioning
Given your ideal customer desires and major trends within your industry, we can better position your brand for optimal marketing success.
Brand Strategy
Brand positioning is only as powerful as the brand strategy that it is paired with. Our Brand Experts work closely with you to outline a strategy moving forward.
Brand Consistency
After working with our brand team for create graphic design materials, you will be better positioned to attract the right customers.
What is Graphic Design?
Graphic design visually communicates certain ideas or messages in a visual way. Good graphic design will help connect your message to your ideal customer through projects, events, campaigns, or products.
Here is a brief list of Graphic Design services that Big Red Jelly can brand for you:
- Label Branding and Design
- Business Cards and Letterheads
- Marketing Materials
- Postcards and Flyers
- Posters, Banners, and Billboards
- User Interface Graphic Design
Does Your Business Need Graphic Design? Yes!
Graphic design is more than just aesthetics, it’s a form of communication between you and your audience. A flier may inform your customer of a new event being hosted, a well designed marketing campaign can draw in consumers to take action, a well crafted magazine can attract customers to purchase a new product, etc. Every business needs graphic design to create more profit and brand reach.
Not Just a Logo
Brand design is not limited to just a company logo. A logo is created with different elements: typography, color choices, icons, etc. You should always be creating with a WHY, so you are specifically meeting the needs and wants of your consumer. Graphic design will apply those ‘WHY’ elements to further design layouts so that you can stay consistent to your customers. Consistency is key to good branding, and graphic design is key to consistency. Without brand consistency, you will not be recognized.
Why Graphic Design is Important for All Businesses
1. Brand Consistency
Brand Consistency will associate your company with your products and services. Leveraging strategy, resources, tools, and marketing to create a strong positive perception of your company coherent with your brand values helps trigger an intended emotional response from the target audience in a way that differentiates the company.
2. Efficient Communication
This includes visual design: logo, color palette, typography (fonts), iconography, and other visual components. Implementing brand guidelines will keep your brand recognizable and memorable.
3. Stand out from competition
Great design stands out and influences purchasing choice. Did you know that 81% of consumers have tried something new because the product packaging caught their eye?
4. Conveys a message of credibility
People invest in what they believe in and brands that they trust. By building credibility through consistent design, you will catch the attention of your consumers and grow your business.
Top Tips for Effective Graphic Design
Here is a brief list of how to do effective branding:
- Emphasize on your logo and incorporate it into all of your
communications - Plan for the long term
- Be direct when explaining what your company does
- Be approachable
- Aim for simplicity
- Maintain consistency through marketing materials
- Design for your audience
Our Preferred Brand Research Tools
Our team of Brand Strategist use best-in-class online tools for our logo design process to ensure ultimate design success for your project.
Our Brand Strategists use Adobe Illustrator to create customizable vector graphic assets for brands. With the power of Adobe, our brand strategists can create the perfect branding package for you.
Typeform and other surgery and custom-form softwares are used to gather key insights from your founders, partners, stakeholders and employees. This helps us better understand your culture, pain points and opportunities to highlight your unique value propositions.
After creating custom graphics for your brand in illustrator, our brand strategists will turn to Canva. They will take your brand and present it in a brand guide, which will give you the tools you need for brand consistency and recognition.
Clear Messaging
Speak clearly to your target audience, bringing them back for more.
Earn Customer Loyalty
Understand your customers and build a brand that they truly love.
Captivating Visuals
Tap into the emotions of your viewers and highlight your products or services.
Brand Strategy
Implement your brand effectively, using the right calls-to-action.
Is your Brand helping your business grow?
Don’t miss out on any more sales. Get a powerful new brand that helps your company scale!
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88% of consumers say authenticity is important when deciding what brands they like and support
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Using a signature color can increase brand recognition by 80%
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Consistent presentation of a brand has been seen to increase revenue by 33%
Your business deserves 5 star service
And we’re a 5 star branding and web design agency!
McCain
SetFire Creative
Gail
Opoku Catering
Michelle
Coach MJ
Heather
Sebo Marketing
”We pride ourselves on collaborative and effective brand strategy, design and implementation. By following our proven branding process, we know we can bring your company vision to life and attract more customers than ever before.
Chloe HoyeBrand Strategist
The Big Red Jelly Difference
Our team is dedicated to taking helping you create a brand that is recognizable and memorable. By having a well-defined brand strategy, captivating brand design and effective brand messaging, your business will start to attract the right ideal customers and audience. With the right marketing materials, our team will create on-brand graphic design materials that will help your business reach new heights and outshine your competition.
No matter what your business needs when it comes to graphic design, our brand experts can help. We specialize in: brand positioning, brand research, brand messaging, copywriting, logo design, package design, label design, content creation, web design and more. If you’re unsure how graphic design may fit into your business, reach out to our team of US-based branding experts and schedule a free brand strategy consultation.
From small business to enterprise, we have the right branding package for you
Is your brand missing the mark?
Download our FREE Brand Fundamentals Checklist and see what you need to help your brand grow!
- Identify your purpose and values
- Define your ideal customer
- Review your brand visuals
- Clarify your core message
- Grow your business!
Let’s get to work!
Meet Your New Brand Team!
Our US-based Brand Strategist team specializes in several key branding areas, including: Brand research, brand strategy brand positioning, graphic design, copywriting, brand messaging, brand discovery, content creation and so much more. So, no matter what your branding needs might be, our team of brand experts is ready to help you improve and grow your brand!